You will own the end-to-end demand generation strategy, including paid programs, ABM, and lifecycle email marketing to drive qualified pipeline. You are responsible for fixing attribution, optimizing web conversion, and reporting pipeline performance to leadership.
You will manage the company's LinkedIn presence, ghostwrite for executives, and oversee customer communications. Additionally, you will build and maintain a customer advocacy program, including advisory boards, case studies, and reference assets.
You will own a named account territory, managing the full sales cycle from prospecting to closing. You will also contribute to building the go-to-market motion and utilize automation to maximize time spent with customers.
