VP of Growth and Brand Marketing (High-Growth B2B Exp Req)

VP of Growth and Brand Marketing (High-Growth B2B Exp Req)
Location: Remote - Must Reside in the Eastern Time Zone
Salary: $180,000 - 200,000 + Bonus + Benefits
Benefits: Medical, Dental, Vision, 401k, Holidays, PTO
Job Type: Full-Time 
Start Date: ASAP 
Typical Hours: ~ 50 hours/ week
Travel: Occasional travel to corporate branches, trade shows; 1-2 annual trips to India 
Sponsorship: Not Available

VP of Growth and Brand Marketing Description

Our client, a B2B trade show and exhibit solutions company, is looking for a VP of Growth and Brand Marketing. Reporting directly to the CEO, you will lead brand strategy, demand generation, digital marketing, and an India-based team, building the processes, capabilities, and playbook to strengthen the brand’s market position and power a scalable marketing engine that drives qualified leads and revenue. 

The company has grown to approximately $40 million and is still expanding, with an established digital presence, agency partnerships, and a dedicated marketing team. The ideal candidate brings B2B marketing leadership experience, along with hands-on digital growth expertise, and a proven record of using data to drive revenue. This is a great opportunity is to bring structure, strategic direction, and accountability to marketing as the business scales.

One deliberate choice: our client is specifically looking for candidates who do not come from
the trade show or exhibition industry.

VP of Growth and Brand Marketing Responsibilities

•    Lead brand strategy and positioning across US and European markets
•    Drive lead generation through SEO, paid search, paid social, and email
•    Manage the internal team and agency partners, including setting goals and quality standards 
•    Build the team’s playbook, processes, and KPIs
•    Consolidate fragmented marketing data into a single source of truth, and translate analytics into clear recommendations
•    Build referral, word-of-mouth, and online review programs
•    Own marketing performance, conversions, and revenue contribution
•    Partner with Sales and Executive leadership to align strategies

VP of Growth and Brand Marketing Qualifications

•    Marketing leadership experience in a high-growth B2B environment required
•    Expertise in brand strategy, demand generation, and digital marketing required
•    Deep SEO and analytics skills required
•    Experience managing teams of 10+ across geographies required
•    Track record of establishing processes, setting measurable goals, and connecting marketing initiatives to revenue growth required