Senior Paid Media Strategist

Department: Marketing

Language Requirement:  English & Spanish Bilingual 

About Colombo & Hurd, PL  

Colombo & Hurd, PL is a nationally recognized immigration law firm dedicated to representing professionals, investors, businesses, and families from across Latin America and around the world. Since our founding in 2006, we have grown to a global team of over 500 professionals, including more than 35 U.S.-based immigration attorneys.  

Named the Top Immigration Law Firm in Central Florida by the Orlando Business Journal, we take pride in our mission to provide exceptional legal representation while advancing the cause of immigrants. Our commitment to excellence, innovation, and integrity defines who we are.  

Position Overview  

We are looking for a highly experienced Senior Paid Media Strategist to lead the strategy and performance of our Google Ads while contributing to our Meta (Facebook & Instagram) campaigns and future broader paid media initiatives.

This role is ideal for someone who considers themselves a true Google Ads expert. You understand how to translate business objectives into high-performing campaigns and use data to continuously improve results. You thrive on testing new ideas, uncovering insights, and finding opportunities to scale. 

As our Senior Paid Media Strategist, you will play a critical role in shaping marketing strategy, managing substantial advertising investments, and helping drive the firm's continued growth. You will work closely with leadership to ensure our paid media efforts generate measurable business impact and connect more people with life-changing immigration solutions. 

Key Responsibilities  

• Lead the strategy, execution, and optimization of paid media campaigns across Google Ads, Meta (Facebook & Instagram), and other digital advertising platforms. 

• Develop lead generation strategies that drive qualified consultations and client acquisition. 

• Monitor campaign performance and continuously improve ROI, conversion rates, and cost efficiency. 

• Conduct keyword, audience, and competitive research to identify growth opportunities. 

• Partner with Marketing and Leadership to align advertising strategies with business objectives. 

• Develop performance reports and communicate insights, trends, and recommendations to stakeholders. 

• Stay current on industry trends, platform updates, and emerging digital marketing technologies. 

Qualifications & Requirements  

• 5+ years of paid media or performance marketing experience. 

• 2-3 years of experience owning digital marketing strategy and influencing business outcomes. 

• Expert-level proficiency in Google Ads with a proven history of driving measurable business results and managing high performing campaigns a

• Fluent verbal and written communication skills in both English and Spanish. 

• Experience creating, reviewing, and optimizing advertising content for both English- and Spanish-speaking audiences. 

• Strong analytical skills and the ability to translate complex data into actionable business recommendations. 

• Ability to work independently, take ownership of initiatives, and thrive in a fast-paced environment. 

• Proven experience independently managing and optimizing advertising budgets of $100,000+ per month on a single platform. 

What We Offer  

• The opportunity to work with a prestigious and growing U.S. immigration law firm. 

• Significant ownership over campaigns, budgets, and performance outcomes. 

• A collaborative environment where your ideas are valued and implemented. 

• Direct exposure to business leaders and the ability to influence key marketing decisions. 

• Competitive compensation and long-term career advancement opportunities. 

At Colombo & Hurd, you'll have the freedom to think strategically, the resources to make an impact, and the opportunity to help shape the future of our marketing efforts.