VP, Marketing

About Pavilion

Pavilion began as a bold experiment to solve a personal problem. In the early 2010s, founder Sam Jacobs realized that the higher he climbed in go-to-market leadership, the lonelier the journey became. Those peer conversations – equal parts therapy, strategy, and camaraderie – sparked a global community of GTM professionals united by shared learning and support.

Today, Pavilion serves nearly 10,000 members worldwide with industry-leading retention and profitability. At over $10M ARR, the brand is synonymous with excellence in GTM leadership. 

The Opportunity

We're seeking a Vice President of Marketing to lead Pavilion's next era of growth—defining how we attract, engage, and retain members across their full journey.

This is a high-impact leadership role for a strategist with expertise in today’s growth marketing tactics, who blends creativity with discipline and understands that long-term growth depends on both attraction and retention. Demand generation expertise is central to this role: you should be someone who has personally built and run acquisition programs, not just directed them through partners. You should also be fluent in building AI-driven tools and workflows — able to speak concretely about agents or automations you've built and the measurable impact they had on a marketing team's output.

Core Responsibilities

Growth Oversight (≈30%)

• Bring demand generation expertise directly to the table: paid, SEO, and event acquisition programs, whether run in-house or supported by agencies.
• Manage external agencies running paid, SEO, and event campaigns, with the credibility to evaluate and challenge their strategy rather than simply relay it.
• Maintain ROI discipline and brand alignment across acquisition programs.
• Test and evaluate new channels to reach GTM professionals globally.

AI-Driven Enablement

• Build and deploy AI agents and automated workflows that support marketing functions — for example, content production, segmentation, campaign reporting, and/or lead scoring.
• Bring specific, namable examples of AI tools or agents you've built in past roles, along with the business impact they had (time saved, output increased, cost reduced, etc.).
• Stay ahead of emerging AI technologies and embed them into team workflows.

Member Lifecycle Marketing

• Create programs that drive activation, engagement, and renewal.
• Partner with Sales & Success on onboarding, nurture, and milestone communications.
• Develop referral and win-back campaigns that turn satisfied members into advocates.

Brand & Communications

• Lead Pavilion's brand presence across web, social, events, and content.
• Oversee thought leadership, PR, and storytelling that elevate Pavilion's reputation and member value.
• Collaborate with Education and Community teams to highlight member success and insights.

Strategy & Leadership

• Build an integrated marketing plan that balances brand storytelling, lifecycle engagement, and scalable growth.
• Translate Pavilion's mission into clear messaging across every touchpoint—from awareness through renewal.
• Partner with leadership to evolve brand architecture and positioning.
• Define and measure success across acquisition, retention, and member satisfaction.
• Lead a small, high-performing team (3–4 people).
• Foster collaboration, accountability, and creative excellence.
• Establish key marketing KPIs, dashboards, and optimization frameworks.

Required Skills & Experience

• 8+ years in marketing, including 3–5 in leadership within membership, community, or subscription models.
• Demonstrated demand generation expertise — direct, hands-on experience building and running paid, SEO, or other acquisition programs, not solely managing agencies.
• Proven success in integrated brand and lifecycle marketing.
• Experience managing agencies or contractors for acquisition programs.
• Hands-on experience building AI agents or AI-driven workflows for marketing use cases, with the ability to name specific tools or systems built and describe their measurable impact.
• Strong content and communications background; comfort with analytics and budgets.
• Excellent collaboration and communication skills.

• Preferred: Experience in B2B SaaS or professional development; understanding of retention tactics, event marketing, and community storytelling.
  

What Success Looks Like

First 90 Days

• Audit demand generation and lifecycle performance.
• Identify quick wins for engagement and retention.
• Recommend and begin building AI tools/agents and process improvements.
• Build alignment with leadership and member-facing teams.

First Year

• Improved engagement, retention, and referral metrics.
• Efficient, brand-aligned acquisition, with demonstrated hands-on demand gen contribution.
• Clear ROI from AI agents and workflows built and deployed within the team.
• Unified brand and communication framework.
• Marketing positioned as a driver of both growth and member satisfaction.

Why Pavilion?

• Be part of a mission-driven organization that prioritizes the professional growth and success of its members above all.
• Competitive salary + performance bonus tied to acquisition, retention, and engagement
• Stock options in a profitable, mission-driven company
• Comprehensive health benefits and professional development budget
• Flexible, remote-friendly work environment
• Access to Pavilion membership and education