Videographer

Requisition ID:  21773 

Remote Work Available: Yes 

Title: Videographer
Reports to: Digital Design Manager
Location: Remote Eastcoast (PA preffered) 20% travel


Position Summary

We are seeking an experienced Videographer to lead the creative production of video content across our recreational and medical markets for the nation's largest cannabis retailer. This is a highly collaborative role responsible for shaping our visual storytelling, elevating video production quality, and ensuring every campaign delivers engaging, on-brand customer experiences across multiple digital channels.

The ideal candidate is an exceptional visual storyteller with deep experience in consumer packaged goods (CPG), retail, or lifestyle video marketing. They bring a strategic creative mindset, excel at working within established brand identity systems, and inspire fresh, compelling ways to express each brand's personality through motion and video while maintaining consistency. This role partners closely with Creative Leadership, Marketing, Brand, Digital, and cross-functional stakeholders to develop integrated campaigns that strengthen our brands and drive measurable business results.

In addition to capturing and editing footage, the Videographer manages production workflows, provides thoughtful input on creative direction, and helps establish best practices that elevate the overall quality, consistency, and efficiency of the creative organization.

Responsibilities

• Lead the production and editing of video marketing campaigns, promotional initiatives, product launches, and brand storytelling.
• Establish and maintain a high creative standard across all video touchpoints, including social media, web, paid media, CRM, and retail displays.
• Manage all aspects of video production, encompassing pre-production planning, lighting, shooting, audio recording, and post-production editing.
• Champion established brand identity systems while finding innovative ways to express each brand's unique personality through cinematography and motion.
• Ensure visual consistency across all brands while encouraging creative exploration that strengthens brand recognition and customer engagement.
• Translate marketing strategies and business objectives into compelling video concepts and campaign executions.
• Collaborate with Creative Leadership, Marketing, Brand, and Digital teams to develop integrated campaign strategies and video solutions.
• Oversee multiple high-priority video projects simultaneously while ensuring exceptional creative quality and on-time delivery.
• Develop and evolve video production workflows, asset libraries, and reusable motion graphics that improve consistency and production efficiency.
• Maintain a strong understanding of video marketing trends, emerging camera technologies, and evolving social platform best practices.
• Foster a culture of creativity, collaboration, accountability, and continuous improvement across the production team

Qualifications

• Minimum 5 years of professional videography and editing experience, preferably supporting consumer packaged goods (CPG) brands, with additional experience in retail or e-commerce environments.
• Outstanding reel and portfolio demonstrating visual storytelling, campaign development, lighting expertise, and omni-channel video execution.
• Proven ability to manage high-volume video production while maintaining exceptional creative quality across multiple brands and channels.
• Demonstrated experience translating brand identity systems into compelling video solutions that reinforce each brand's unique voice and personality.
• Strong understanding of digital marketing strategy, customer experience, and
  performance-driven video creative.
• Expert knowledge of cinematography, lighting, audio capture, color grading, and video composition.
• Exceptional communication, presentation, and stakeholder management skills with the ability to confidently present visual concepts and rationale.
• Strong organizational and project management skills with the ability to balance multiple priorities in a fast-paced environment.
• Expert proficiency in Adobe Creative Cloud, specifically Premiere Pro, After Effects, and Audition.
• Experience managing physical camera equipment, studio spaces, and on-location shoots.
• Self-motivated professional with excellent creative judgment, strategic thinking,
  problem-solving skills, and a passion for producing exceptional work.
  
  
  

Preferred Experience

• Experience producing video for promotional retail calendars and high-volume marketing organizations.
• Experience supporting multiple brands within a consumer packaged goods (CPG) portfolio.
• Experience working in highly regulated industries.
• Experience leveraging generative AI platforms and AI-powered creative tools to improve ideation, background building, production efficiency, and workflow.
• Experience collaborating with copywriters, art directors, digital designers, and marketing partners to deliver integrated digital campaigns.

Please apply directly through our official careers site or authorized recruitment channels.  Using third-party application services may create issues with your applicant profile and lead to processing delays. 

Salary will be commensurate with experience.   A comprehensive benefits package including paid time off is offered with this position. 

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.