Village Farms International (Nasdaq: VFF) is a vertically integrated global leader in cannabis and plant-based consumer packaged goods, and sustainable innovation. As one of North America’s longest-standing produce operators built on decades of expertise, we’re a company where growers, innovators, and creators come together to shape the future of high performing plant-based brands, globally.

Joining Village Farms means joining a global team built on purpose, integrity, and ambition. Here, we grow people, ideas and possibilities.

The Opportunity

As a Territory Manager representing Village Farms and our brands, you are responsible for driving distribution, consideration, adoption and advocacy for our brands and products. A successful candidate will provide best in class sales processes and customer service by establishing an authentic connection and meaningful collaboration with store owners, key decision makers, budtenders and trade influencers to deliver excellence in execution. If you are a highly accountable individual with a passion for sales excellence, thrive under the pressure of a new and growing industry and enjoy the challenge of managing your own business unit, this role could be for you.

What You'll Do

Total Territory Management

Responsible for driving market share, distribution and revenue in the designated geographical area
Proficiency in critical account level selling drivers, enablers and metrics i.e. distribution, rate of sale, visibility, product quality messaging, promotion, brand asset deployment and product education
Establish and maintain a regular call cycle that delivers top class service to all accounts within the designated geography
Develop and deliver a sales strategy for the geography that delivers and exceeds company assigned distribution and revenue targets
Adopt a consultative selling approach with strict adherence to SALES, the Village Farms way of selling
Proactively manage product assortment and pricing consistency in accounts to ensure that Village Farms ASSORTMENT ADVANTAGE is implemented and maximized
Understand product category dynamics and trends inside the region; the assigned geography; and the individual account
Conduct territory level data analysis to set focused sales call objectives that deliver maximum impact for the account and Village Farms
Implement brand and trade marketing initiatives within the territory ensuring that account selection delivers maximum ROI and execution is delivered to the PUREST standard
Demonstrate a deep understanding of Village Farms products, brands and the unique selling features associated with delivering high-quality product education
Gather, monitor and capture competitive performance and behaviors including pricing, innovation and market presence

Relationship Building

Build, own, and develop relationships in the assigned geography by creating strong, mutually beneficial and collaborative partnerships with accounts and their stakeholders
Establish strong internal relationships through regular communication with team members, active participation during team meetings and exhibiting a positive, winning attitude
Demonstrate the highest level of accountability with both internal and external stakeholders

Education and Trade Marketing

Intermittently represent the Village Farms portfolio at trade and industry events with the highest level of professionalism
Articulate the Village Farms brand portfolio in a compelling, relatable manner
Deliver top class product education to account staff and key decision makers about our products, growing methods and quality standards
Ensure merchandising tools and promotional assets are strategically leveraged in a manner that ensures the highest consumer impact and maximizes ROI
Delivering occasional education and trade marketing activities outside of regular business hours

OTHER DUTIES

Will be required to perform other duties as requested, directed or assigned. Regular attendance in conformance with the standards, which may be established by Village Farms International, Inc. from time to time, is essential to the successful performance of this position.

WORK STATUS

This role is remote, which requires you to work remotely (or 'on the road'), covering the territory of 401-East- Scarborough East, Oshawa, Pickering, Cobourg, Kingston, Brockville up to Cornwall. May include travel to the office/site from time to time.

What You Bring

Education

Post secondary education preferred.

Experience

Minimum 1-2 years' experience in retail, B2B sales, Wholesale, Trade Marketing, customer service or related field
Previous experience in the cannabis sector is beneficial, but not essential. Grit and Passion are essential.

Knowledge & Skills

Transferable knowledge and proven experience with Salesforce is an asset
Demonstrated knowledge of sales best practices and account management
Effectively communicate, present information and tell compelling Brand stories
Ability to create and execute a strategic route plan within a specified territory
Interest, knowledge, and passion for Cannabis is an asset
Excellent interpersonal skills: Influencing & Networking. Ability to establish and develop mutually beneficial and trusting business relationships
A self-starter who is driven to succeed and exceed goals. Proven track record in delivering growth objectives and critical KPI’s.
Passion for learning, sharing, and continuously developing
Creative thinker focused on providing innovative solutions
Champions Village Farms’ values and competencies
Proficiency with Microsoft Office programs
Must have a driver's license and willingness/ability to travel within a geographic region extensively
Must have the ability to maintain and pass an RCMP criminal record check and obtain a security clearance

Life at Village Farms

We believe It Takes A Village ® and we mean it.

It shows up in how we support each other, how we innovate, and how we win as a team.

Our values guide every decision we make:

What you do here matters - to our people, our products, and the customers we serve.

We’ve got you covered with company-paid comprehensive benefits and education assistance to support your growth.

Ready to Grow With Us?

If you want to be part of something that has real impact - we’d love to meet you.

Village Farms International

Territory Manager (401 East)

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