Sr. Marketing Specialist, Paid Search (Commercial Insurance)

This is a remote position.

• ​Own the day-to-day management and optimization of paid search campaigns across Google Ads and other search platforms.
  
• Build and launch campaigns, including keyword research, account structure, ad groups, targeting, creative, landing-page alignment, and conversion tracking.
  
• Manage budgets, bidding strategies, pacing, search terms, negative keywords, and campaign performance.
  
• Monitor key performance metrics including CPA, conversion rate, lead volume, impression share, click share, CPC, ROAS, and downstream lead quality.
  
• Optimize campaigns toward both online and offline conversions, including form submissions, calls, qualified leads, and policy or sales outcomes.
  
• Partner with analytics, sales, operations, and other marketing team members to understand lead quality and improve acquisition efficiency.
  
• Use CRM and conversion data to improve campaign optimization and attribution.
  
• Identify new opportunities through audience, keyword, competitive, landing-page, and funnel analysis.
  
• Develop and execute structured A/B tests across ads, landing pages, targeting, and bidding strategies.
  
• Build clear performance reporting and translate campaign data into actionable recommendations.
  
• Support new paid media channels and experiments as the marketing organization continues to evolve.
  

Requirements

• 4+ years of hands-on paid search or performance marketing experience.
  
• Strong recent experience directly managing Google Ads campaigns.
  
• Demonstrated ownership of campaign builds, keyword strategy, search-term optimization, bidding, budgets, pacing, and performance analysis.
  
• Experience managing meaningful lead-generation budgets and making independent optimization decisions.
  
• Strong understanding of CPA, ROAS, conversion rate, impression share, click share, lead quality, and acquisition funnel performance.
  
• Experience with GA4, Google Tag Manager, conversion tracking, and attribution.
  
• Experience optimizing toward offline or downstream conversions using CRM or sales data.
  
• Strong analytical skills and comfort identifying performance opportunities from campaign data.
  
• Ability to operate independently in a lean, fast-moving environment.
  
• Strong communication skills and ability to clearly explain what was changed, why, and what impact it had.

Benefits

• Employee Ownership Program - eligible employees share in the financial rewards as the company grows
  
• Professional Development Opportunities – access to learning and career growth initiatives
  
• Owner Referral Program
  
• Work-from-Home Reimbursement
  
• Digital Health & Wellness Platform - online fitness and wellbeing resources
  
• Canary Emergency Financial Assistance Program
  
• Comprehensive Medical, Dental, and Vision Coverage
  
• Life and AD&D Insurance
  
• Confidential Employee Assistance Program (EAP)
  
• Health Savings Account (HSA)
  
• Short-Term Disability Coverage
  
• Voluntary Benefits - supplemental accident, critical illness, and hospital insurance
  
• Employee Discounts
  
• 401(k) Plan with company matching contributions
  
• Paid Time Off Programs
  
• 11 Company-Paid Holidays