Specialty Advertising Sales Executive
We're looking for an energetic, self-motivated Specialty Ad Sales Executive to help local businesses reach trusted community audiences through advertising in LPi publications.
This is a relationship-focused sales opportunity combining new-business development with ongoing account management. You'll prospect for advertisers, present print advertising opportunities, and build lasting relationships while managing annual renewals.
- COMPENSATION: $60,000 base plus uncapped commission, with target total annual compensation of $100,000
- WORK ENVIRONMENT: Remote position, Primarily field-based, working independently and meeting customers at their locations
- TRAVEL: Approximately 25% travel
WHY THIS ROLE MATTERS
As a Specialty Ad Sales Executive, you'll generate advertising revenue by connecting local businesses with audiences through assigned LPi publications. You'll identify new advertising opportunities, build a book of business, and help advertisers understand the value of reaching communities through trusted print communications. You'll also maintain and renew existing accounts, supporting customer retention and long-term revenue growth.
WHY YOU'LL WANT THIS ROLE
You'll have the opportunity to build relationships, win new business, and take ownership of your results. This role combines the independence of prospecting and managing your sales pipeline with the relationship-building that comes from working directly with local advertisers. You'll use consultative selling to understand customers' needs, present relevant advertising options, and help businesses stay connected with their communities.
If you're motivated by meeting new people, developing business, and turning consistent sales activity into results, this could be a great opportunity for you.
WHO YOU'LL WORK WITH
This position reports to the Director of Specialty Ad Sales and works independently with general direction and support as needed. You'll interact regularly with prospective advertisers, existing customers, internal team members, and other company representatives to support sales activity, manage renewals, and ensure advertising orders are completed successfully.
YOUR ROLE IN OUR SUCCESS
You'll be responsible for developing new business, managing customer relationships, and growing advertising revenue. Key responsibilities include:
- Develop New Business: Identify, prospect, and qualify potential advertisers through outbound calls, email, in-person visits, referrals, and other lead-generation methods.
- Drive Sales Activity and Results: Maintain consistent sales activity, manage a pipeline of prospective advertisers, and work toward established sales and revenue goals.
- Present and Sell Advertising Opportunities: Build rapport with prospective advertisers, assess marketing needs, present publication features and advertising benefits, review available ad layouts and design options, discuss pricing, address objections, and close sales.
- Conduct In-Person Sales Visits: Travel to prospective and existing customer locations to present advertising opportunities, build relationships, and secure new business.
- Manage Annual Renewals and Retention: Maintain ownership of assigned advertising accounts and proactively engage existing advertisers to secure annual renewals, retain business, and build long-term customer relationships.
- Grow Existing Accounts: Identify opportunities to expand advertiser participation, introduce additional advertising opportunities, and increase revenue from existing accounts when appropriate.
- Manage Assigned Accounts and Publications: Coordinate advertising sales schedules for assigned publications and accounts, including working with available account lists and designated sales opportunities
WHAT YOU'LL BRING
- Strong verbal and written communication skills, with the ability to build rapport, present advertising solutions, and develop customer relationships.
- Sales skills including prospecting, lead qualification, needs assessment, sales presentations, objection handling, negotiation, and closing.
- Ability to identify advertising opportunities, develop prospects, and consistently generate new business.
- Ability to manage an assigned book of business, maintain customer relationships, secure annual renewals, and identify opportunities for account growth.
- Proficiency with Microsoft Word, Excel, and Outlook; experience with Salesforce or another CRM system is a plus.
- Ability and willingness to travel approximately 25% of the time and conduct sales meetings at customer locations.
- High school diploma or GED equivalent required.
- Three years of sales experience preferred, ideally in advertising, promotions, media, or a related field.
- Candidates who are energetic, self-motivated, results-oriented, and eager to learn are encouraged to apply. Hands-on training and development will be provided to support success in the role.
BENEFITS
- Benefits eligibility beginning the first of the month following employment
- Employee bonus program (up to $1,500 annually)
- Comprehensive onboarding and ongoing development
- Medical, dental, and vision insurance
- Dependent Care FSA
- Company-paid short-term disability and life insurance
- Paid parental leave
- 401(k) with company match
- Paid vacation, holidays, and birthday time off
- Paid community service hours and matching donation program
ABOUT LPI
LPi has partnered with churches, nonprofits, and community organizations for more than 50 years to provide digital and print communication solutions. We are committed to innovation, customer service, and creating meaningful opportunities for our employees.
Visit our website to learn more: www.4lpi.com
LPi is an Equal Opportunity Employer.
#JT4LPI
— Sarah J.
·
Marketing Manager
★★★★★
Verified
