Solution Sales Executive

Nalytics Solution Sales Executive

Department

Sales & Marketing

Reporting to

Sales & Marketing Manager

Role type

Full-time, customer-facing and commercially accountable

Primary target

Approximately 2 new Nalytics sales per month / 24 per year

Role purpose

The Nalytics Solution Sales Executive is responsible for delivering engaging, relevant demonstrations of the Nalytics platform and converting qualified opportunities into new business. The role combines high-quality product presentation with consultative selling, disciplined follow-up and ownership of the commercial process through to close.

The successful candidate will uncover what each prospect is trying to achieve, tailor the demonstration to their priorities, communicate the value of Nalytics clearly and confidently progress the customer towards a purchasing decision.

Key responsibilities

Customer discovery and demonstrations

• Engage with prospective customers to understand their challenges, requirements, priorities and desired outcomes.
• Deliver professional, engaging and persuasive demonstrations of the Nalytics platform.
• Tailor each demonstration to the prospect rather than relying on a generic product presentation.
• Translate product functionality into clear customer benefits and business value.
• Communicate confidently with both technical and non-technical audiences.
• Maintain a strong working knowledge of Nalytics, its capabilities and relevant customer use cases.

Sales and conversion

• Take commercial ownership of opportunities from demonstration through to close.
• Identify customer decision-making processes, timescales and potential barriers to purchase.
• Build a compelling business case for Nalytics based on the prospect’s requirements.
• Handle questions and objections professionally and confidently.
• Agree clear, time-bound next steps at each stage of the sales process.
• Prepare and progress proposals where appropriate.
• Maintain purposeful follow-up and momentum with prospective customers.
• Negotiate and close opportunities with the objective of achieving approximately two new sales per month.

Pipeline management

• Maintain a healthy pipeline of qualified opportunities capable of supporting the monthly sales target.
• Keep accurate and up-to-date records of activity, next steps, opportunity value and expected outcomes.
• Proactively progress opportunities and identify where additional engagement is required.
• Recognise when an opportunity is unlikely to progress and qualify it appropriately.
• Provide reliable visibility of pipeline, conversion performance and likely sales outcomes.

Collaboration and continuous improvement

• Work closely with Sales & Marketing colleagues on lead qualification, positioning and campaigns.
• Share feedback on recurring customer requirements, questions and objections.
• Provide insight into why opportunities are won, lost or delayed.
• Help refine sales messaging, demonstration scenarios and supporting materials.
• Continually improve product knowledge, demonstration technique and sales effectiveness.

Key performance indicators

Success will be measured primarily through commercial results, supported by indicators that show the health and quality of the sales process:

• Approximately 2 new Nalytics sales per month / 24 per year.
• Value, coverage and quality of the active sales pipeline.
• Effective progression and timely follow-up of opportunities.
• Accuracy of CRM, pipeline and forecasting information.

Skills and experience

Essential

• Strong presentation and software demonstration skills.
• A commercial mindset and genuine drive to win new business.
• Confidence in asking for the sale and progressing customers towards a decision.
• Excellent questioning, active listening and objection-handling skills.
• The ability to understand customer requirements quickly and translate them into a relevant solution.
• Strong written and verbal communication skills.
• Confidence engaging technical and non-technical stakeholders.
• Good negotiation, organisation, follow-up and attention to detail.
• Self-motivation and personal accountability for achieving measurable targets.

Desirable

• Previous B2B software, SaaS or technology sales experience.
• Experience delivering customer-facing software demonstrations.
• Experience of consultative or solution selling.
• Experience managing opportunities through a complete sales cycle.
• Experience preparing proposals and negotiating commercial agreements.