Social Media Specialist

Job Description

Marketing/Branding focuses on managing or performing work across multiple areas including: Product/Brand Marketing: defining targeted customer segments and associated messaging; developing marketing strategies and plans; Product/Brand Management (P&L Accountability): managing the product/brand; P&L Advertising & Promotion: creating or coordinating the production and distribution of advertising and promotional materials; Marketing Research & Analysis: gathering and analyzing marketplace trends and customer data. Bachelor’s degree, 0-1 year of related professional experience

Residency Requirements: This position is virtual but does prefer residents in Missouri or surrounding states.

Summary: This remote Social Media Specialist position is responsible for supporting student engagement through regular social media interaction on Facebook, Instagram, Tiktok, and youtube as well as student conferences/meetings, parent training, and coaching to address both student daily attendance engagement social-emotional engagement.

K12, a Stride Company, believes in Education for ANY ONE. We provide families an online option for a high-quality, personalized education experience. Students can thrive, find their passion, and learn in an environment that encourages discovery at their own pace.

Passionate Educators are needed at the Stride K12 partner in Missouri and Tennessee. We want you to be a part of our talented team!

The mission of our virtual schools is to provide an exemplary individualized and engaging educational experience for students by incorporating school and community/family partnerships coupled with a rigorous curriculum along with a data-driven and student-centered instructional model. Student success will be measured by valid and reliable assessment data, parent and student satisfaction, and continued institutional growth within the academic community. Join us!

This is a full-time REMOTE position. Ability to work independently, typically 40+ hours per week is required. Ability to maintain a professional home office without distraction during workday, typically 8-5pm or as defined by the school.

ESSENTIAL FUNCTIONS:   Reasonable accommodation may be made to enable individuals with disabilities to perform the essential duties.

• Serve as a liaison between students, Learning Coaches and teachers and/or administration; 
• Managed and grew social media platforms to increase student enrollment interest, family engagement, and brand awareness across multiple digital channels.
• Collaborated with school leadership, teachers, and marketing teams to develop campaigns supporting enrollment, attendance, testing participation, and community outreach initiatives.
• Maintained content calendars and ensured timely communication of school events, deadlines, policy updates, and organizational announcements.
• Increased follower growth, engagement rates, and digital campaign performance through strategic storytelling and audience-focused communication initiatives.
• Responded professionally to comments, messages, and community inquiries while maintaining the organization’s brand voice and customer service standards.
• Supported crisis communication and urgent school messaging through coordinated digital communication strategies across social media platforms.
• Created and scheduled engaging content including graphics, videos, student highlights, school announcements, and event promotions aligned to organizational goals.
• Provide outreach, training, and support to families who respond to Students First Check In surveys; 
• Increase professional knowledge and skills by attending required staff meetings; participating in school and K12 sponsored Professional Development, and seeking other professional learning opportunities. 
• Participate in State testing as required

Supervisory Responsibilities: This position has no formal supervisory responsibilities.

MINIMUM REQUIRED QUALIFICATIONS:   

• One to Three (3) years of experience working with social media platforms
• Strong written and verbal communication skills
• Video editing skills on social media platforms
• Experience engaging with content on Facebook, Instagram, TikTok and YouTube
• Excellent problem-solving skills 
• Organizations skills, multi-tasking abilities 
• Customer service focus
• Adaptable and comfortable in a fast-paced work environment
• Experience coordinating academically oriented clubs and extra-curricular activities 
• Familiarity with the online learning experience
• Proficiency in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint); Web proficiency 
• Ability to travel 20% of the time 
• Ability to clear required background check

DESIRED QUALIFICATIONS:  

• Some college
• Training others through social media and or education degree or mass communication degree
• Experience supporting adults and children in learning and the use of technology
• An ability to learn new technology tools quickly (e.g. database and web-based tools)

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• This position is virtual.

Job Type

Regular

The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is “at-will” as governed by the law of the state where the employee works.  It is further understood that the “at-will” nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.

If you are a job seeker with a disability and require a reasonable accommodation to apply for one of our jobs, you can request the appropriate accommodation by contacting stridecareers@k12.com.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

Stride, Inc. is an equal opportunity employer. Applicants receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status, or any other basis prohibited by federal, state, or local law. Stride, Inc. complies with all legally required affirmative action obligations. Applicants will not be discriminated against because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.