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The role involves managing social media content, community engagement, and press outreach for hospitality and wellness brands. You will also be responsible for influencer research, newsletter drafting, and task management within the team.
Company Overview
Our team runs marketing and PR for hospitality and wellness brands, with a strong focus on social media presence, press outreach, and influencer partnerships. We're a small, fast-moving team that values clear writing, sound judgment, and someone who can be trusted to run with the execution side of the work.
Role Overview
We're looking for a Virtual Assistant to take over the social media management and PR execution work currently handled in-house. This person will handle the day-to-day posting, community engagement, and outreach that keeps our social and press efforts running smoothly, freeing up the internal team to focus on strategy. We need someone a little more experienced and detail-oriented than a junior hire — someone who can exercise good judgment on tone and messaging, stay organized across multiple moving pieces, and execute reliably without things slipping through the cracks.
Key Responsibilities
• Post and manage content across social platforms, including Instagram Reels
• Handle day-to-day community engagement (comments, DMs, audience interaction)
• Write and send press releases and outreach emails
• Draft and send newsletters via MailChimp
• Conduct influencer outreach: researching Seattle-area influencers (via Instagram and Facebook groups) and negotiating rates and terms for partnerships
• Create simple static graphics in Canva as needed
• Manage and track tasks through Teamwork, with day-to-day communication in Slack
Skills & Tools
• Strong copywriting skills — this is the core skill for the role
• Excellent organizational skills and sound self-judgment on tone and messaging
• Comfortable pushing content out independently, with a bias toward getting things done accurately
• Canva experience a plus (basic static design)
• Metricool experience a plus — training provided (this is where content is scheduled/posted)
• Slack knowledge a plus
• Familiarity with Teamwork or similar project management tools a plus
• MailChimp experience a plus
• Creative and strategic thinking is a bonus, though the role is primarily execution-focused
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