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Are you a social media expert who lives and breathes digital content? Do you thrive in a fast-paced environment where creativity meets strategy? Scripps is seeking a Social Media Specialist to oversee our social media platforms and advertising processes from start to finish. In this remote role, you'll be the go-to expert for our sales teams, creating compelling content while staying ahead of the latest trends in social media advertising.
Establish and ensure compliance with service level agreements.
Provide subject matter expertise regarding all social media advertising guidelines including important parameters, e.g. text limitations and prohibited content.
Serve as an expert in creation software.
Content Creation - write ad copy in tone/voice consistent with Scripps brands.
Schedule and maintain documentation/calendar ensuring we are not over-posting.
Manage all steps within the process (making sure handshake/hashtag are included, nuances within Creator Studio/Ads Manager).
Manage approval process with Ad Operations Analyst and local sales teams.
Implement efficient intake workflows as well as provide success metrics to campaign managers and local sales teams.
Provide relevant reporting to Campaign Managers and local sales teams.
Cultivate productive professional relationships with clients, vendors and internal teams.
Other duties as assigned.
Bachelor's degree in marketing or related field preferred or equivalent experience
Minimum of 2 years of experience in digital sales and or digital sales support required
Experience with digital ad serving technology
Experience with order and social media ad platforms
Experience with web analytics, e.g. Omniture, Quantcast, Google Analytics
Experience with order management systems e.g. Wide Orbit traffic, DoubleClick, and FatTail order management systems
Experience with vendor management
Digital and social media savvy
Working knowledge of Trello / Google Drive applications, specifically Sheets
Familiarity with Facebook Creator Studio/Ads Manager
Familiarity with Digital and Broadcast advertising
Excellent analytical / problem-solving skills
Excellent organization skills
Ability to successfully manage several orders simultaneously in a deadline-oriented environment
Strong communication skills
Comfort interacting with all levels of the organization
Strong writing and grammar skills
Adaptable in constant change environment
Proactive
Resourceful
Meticulous attention to detail
Creative thinker
Strong Collaboration skills
Quick learner
Ability to coach and mentor others a plus
#LI-SM2
#LI-Remote
SCRIPPS’ COMMITMENT TO A CULTURE THAT CREATES CONNECTION:
At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.
ABOUT SCRIPPS:
The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating connection. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlet Scripps News and popular entertainment brands ION, ION Plus, ION Mystery, Bounce, Grit and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach of up to 100% of TV households. Founded in 1878, Scripps is the steward of the Scripps National Spelling Bee and its longtime motto is: “Give light and the people will find their own way.”
As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.
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