Senior Channel Specialist, Paid Search & Affiliate Marketing

This is a remote position.

• Execute daily paid search campaign management activities, including campaign builds, keyword management, bid adjustments, ad trafficking, and performance monitoring.
  
• Support affiliate and partner marketing programs through onboarding coordination, creative deployment, placement management, and performance optimization.
  
• Monitor channel performance and proactively identify issues affecting conversion rates, acquisition costs, attribution, or campaign efficiency.
  
• Coordinate the production and deployment of advertising assets, landing pages, banners, and promotional materials.
  
• Manage affiliate reporting, billing reconciliation, and budget tracking activities.
  
• Maintain tracking accuracy through proper use of UTM parameters, pixels, conversion events, and campaign governance standards.
  
• Assist with weekly, monthly, and quarterly reporting deliverables.
  
• Conduct competitive research and monitor market trends to identify optimization opportunities.
  
• Collaborate with channel managers, analytics teams, and creative partners to support growth initiatives.
  

Requirements

• 2-4 years of hands-on performance marketing experience.
  
• Direct experience managing paid search campaigns through Google Ads.
  
• Experience supporting affiliate, partnership, or aggregator marketing programs.
  
• Understanding of campaign structure, bidding strategies, keyword management, and conversion optimization.
  
• Familiarity with Google Analytics or similar reporting platforms.
  
• Understanding of attribution concepts, tracking implementation, and campaign measurement.
  
• Strong organizational skills and attention to detail.
  
• Ability to manage multiple priorities and execute effectively in a fast-paced environment.
  
• Experience with Microsoft Ads, Looker, affiliate platforms, or BI reporting tools is a plus.
  
• Experience within insurance, financial services, ecommerce, lead generation, or other performance-driven industries is preferred.
  

Benefits

• Employee Ownership Program - eligible employees share in the financial rewards as the company grows
  
• Professional Development Opportunities – access to learning and career growth initiatives
  
• Owner Referral Program
  
• Work-from-Home Reimbursement
  
• Digital Health & Wellness Platform - online fitness and wellbeing resources
  
• Canary Emergency Financial Assistance Program
  
• Comprehensive Medical, Dental, and Vision Coverage
  
• Life and AD&D Insurance
  
• Confidential Employee Assistance Program (EAP)
  
• Health Savings Account (HSA)
  
• Short-Term Disability Coverage
  
• Voluntary Benefits - supplemental accident, critical illness, and hospital insurance
  
• Employee Discounts
  
• 401(k) Plan with company matching contributions
  
• Paid Time Off Programs
  
• 11 Company-Paid Holidays