Social Media & Content Strategist

We are looking for a Social Media & Content Strategist to join a new AI-powered film and content production studio based in Dubai, specializing in AI-driven video and cinematic content. The studio focuses on creating engaging digital entertainment for international audiences, combining creative storytelling with advanced AI technologies. As the studio expands into new markets, we are looking for a specialist who can develop locally relevant content strategies and help grow audiences across digital platforms.

Key responsibilities:

• Research local audiences, competitors, cultural trends, humor, digital habits, and media consumption patterns to identify content opportunities and translate findings into actionable plans.
• Develop and manage local content calendars to ensure consistent and timely publication.
• Write, edit, review, and evaluate local content to ensure linguistic accuracy, cultural relevance, and suitability for the target audience.
• Identify relevant distribution channels, including TikTok, Instagram Reels, YouTube Shorts, and other locally popular digital platforms.
• Explore and test content formats and distribution approaches to improve audience reach, engagement, and retention.
• Source and coordinate local content creators and external contractors, prepare briefs, manage deadlines, and ensure the quality of deliverables.
• Collaborate with the central AI production studio by providing clear, actionable creative briefs and feedback based on local market insights.
• Manage content-related budgets and evaluate the effectiveness of test activities, including cost per view.
• Monitor and analyze content performance, including reach among adult audiences, video views, retention, completion rates, repeat views, shares, saves, engagement, and the growth of local accounts and communities.
• Test content hypotheses, evaluate results, and provide actionable recommendations to improve content performance.
• Prepare performance reports and ensure that content is ready for publication.
• Ensure compliance with local regulations, age restrictions, and platform policies, including verifying applicable requirements before launching paid promotions.

Requirements

• Experience in content marketing, digital media, entertainment, social video, creator marketing, or local brand promotion.
• Native-level or advanced proficiency in the relevant local language, with the ability to confidently write, edit, and evaluate local content.
• Strong understanding of the target market's culture, humor, digital habits, audience behavior, and media landscape.
• Ability to conduct audience and competitor research, evaluate relevant sources, and translate insights into practical content plans.
• Good understanding of short-form video content, including TikTok, Instagram Reels, YouTube Shorts, and relevant local platforms.
• Ability to identify, brief, and coordinate content creators and external contractors while managing timelines and content quality.
• Experience working with content calendars, budgets, performance metrics, and reporting.
• Ability to analyze content performance, test hypotheses, and translate findings into actionable recommendations.
• Ability to collaborate effectively with a central AI production studio and prepare clear, practical creative briefs.
• Awareness of local regulations, age restrictions, and platform-specific content policies.