Social & Growth Marketing Manager

Summary: The Social & Growth Marketing Manager is responsible for leading DHC USA’s social media, influencer, and creator ecosystem, driving demand generation through content, community, and campaign integration. This role owns the development and execution of social and creator strategies that support brand storytelling and commercial performance across DTC, Amazon, and retail channels.

This position manages a team and works cross-functionally with Brand, Digital Commerce, and external agency partners to deliver consistent, high-performing social and growth initiatives.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

Social Media Strategy & Execution

• Develop and execute organic social media strategy across platforms including Instagram, TikTok, and YouTube
• Own content calendar and ensure alignment with brand campaigns and product launches
• Oversee content creation, formatting, and publishing across platforms

Influencer & Creator Management

• Lead influencer and creator strategy across multiple tiers (macro, micro, UGC)
• Oversee product seeding, creator partnerships, and content output
• Build and maintain a scalable creator ecosystem

Campaign Integration & Demand Generation

• Integrate social and creator efforts into broader marketing campaigns
• Support demand generation through awareness, engagement, and traffic contribution
• Partner with Digital Commerce to align on traffic and conversion goals

Paid Social Coordination

• Partner with performance marketing teams and agencies to align organic and paid strategies
• Support content development for paid amplification

Team Leadership

• Manage Social Marketing Coordinator and Social Media & Marketing Assistant
• Oversee execution across content, seeding, and community management
• Set priorities, review output, and ensure team performance

Performance Tracking

• Monitor social and creator performance metrics
• Analyze results and optimize strategies to improve reach, engagement, and business impact

Competencies and Qualifications

To perform the job successfully, an individual should demonstrate the following competencies:

• Strong social media strategy and execution expertise across key platforms
• Experience managing influencer and creator ecosystems and partnerships
• Ability to translate brand campaigns into high-performing social and content strategies
• Strong understanding of digital marketing fundamentals, including engagement and traffic drivers
• Experience managing direct reports and leading cross-functional collaboration
• Strong organizational and prioritization skills in a fast-paced environment
• Effective communication and stakeholder management skills
• Analytical mindset with ability to interpret performance data and optimize accordingly
• Experience working with agencies and external partners

Success Measures

• Growth in social reach, engagement, and community
• Influencer and UGC output and effectiveness
• Contribution of social channels to traffic and demand generation
• Campaign execution consistency and timeliness
• Team output and performance

Education

• Bachelor’s degree preferred
• 5–8+ years of experience in social media, digital marketing, or influencer marketing
• Experience in beauty, skincare, or consumer products preferred
• Experience in digitally driven or omnichannel environments strongly preferred

Customer Service

Works well with customers (internal/external); promotes a positive image of the company; responds to requests for service and assistance; meets commitments; strives to solve issues raised by customers.

Teamwork

Values the input and know-how of other employees; asks for help, when needed; offers help to other employees, when needed; builds trust and respect among fellow employees; takes actions that demonstrate consideration for the feelings and needs of others; works with other departments toward a common goal.

Adaptability or Flexibility

Open to change and new information; adapts behavior and work methods in response to new information, changing conditions or unexpected obstacles; able to deal with frequent change, delays, or unexpected events.

Ethics

Upholds DHC’s Code of Conduct; treats coworkers and customers with respect; behaves in a fair and ethical manner towards others; instills mutual trust and confidence; honesty; maintains confidentiality.

Professionalism

Approaches others in a positive manner; reacts well under pressure; treats others with respect and consideration regardless of their status or position; accepts responsibility for own actions; follows through on commitments.

Communication

Speaks clearly and persuasively in positive or negative situations; listens and obtains clarification; writes clearly and informatively; edits work for spelling and grammar; varies writing style to meet needs; able to read and interpret information.

Continual Learning

Grasps the essence of new information; applying newly gained knowledge and skill on the job; recognizes own strengths and weaknesses; pursues self-development; seeks feedback from others and opportunities to master new knowledge.

Interpersonal Skills

Listens to others without interrupting; keeps emotions under control; open to other ideas and willing to try new things; focuses on solving conflict, not blaming.

Diversity

Demonstrates knowledge of EEO policy; shows respect and sensitivity for cultural differences; promotes a harassment-free environment.

Safety

Follows safety and security procedures; reports unsafe conditions; uses equipment and materials properly.

Language Skills

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, safety rules, operating and maintenance instructions, procedure manuals, and governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the public. Ability to read, write and speak Japanese preferred but not required.

Mathematical Skills

Ability to work with mathematical concepts such as probability and statistical inference. Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.

Reasoning Ability

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Computer Skills

To perform this job successfully, an individual must demonstrate proficiency with Office 365 tools, search engines, Company communication tools, and Company WMS systems. Advanced Excel skills are required. SQL skills are preferred.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to sit for up to four hours at a time; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to walk. The employee may occasionally lift and/or move up to 40 pounds.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually quiet.