SEO Manager

About Discovered Labs

Discovered Labs is an SEO/AEO agency built by a Stanford rocket scientist turned AI researcher and demand gen marketer with experience scaling B2B SaaS companies to 8-figures in ARR.

We are trusted by hyper-growth companies like Instantly, Granola, incident and other $10M+ ARR B2B SaaS companies who want to get more leads and customers from both Google and AI assistants like ChatGPT.

We do this through a mixture of content marketing, technical optimisations and off-site brand amplification (PR, backlinks, Reddit marketing).

View recent case studies at discoveredlabs.com/case-studies

High-level overview of our approach:

• AI automation and workflows: We build marketing programs as we would a product. Rather than waste several hours per week on repetitive tasks, our in-house team of ML engineers create workflows with custom technology that let us focus on the high-impact stuff.

• Senior expertise: To ensure everything is done to a high standard and differentiated, everything we do is managed by a team of experts. We don't let automation get in the way of quality.

• Full-stack: SEO and AEO rarely work as isolated tasks. We work across the entire funnel and multiple surface areas to ensure we own the outcome and clients win.

Note: If you want to stand out, please include a Loom video showing a tool, system or deliverable you’ve produced and are proud of. We’d love to see it!

This role

We're looking for an AI-pilled SEO Manager to own the hands-on SEO and AEO (Answer Engine Optimization) execution for a set of B2B SaaS client accounts.

You’ll help build and implement deliberate, well-researched plans that help clients hit measurable business outcomes (MQLs, SALs, SQLs) while also contributing to our systems for execution, documentation and client communication.

Your work will mostly involve audits across on-page, off-page and technical, diagnosing performance gaps and opportunities, building organic search plans and owning the implementation to a quality bar that holds up under scrutiny. You will optimize for Google and for AI assistants.

This is an individual contributor role focused on execution. You'll coordinate with a team of specialists and a Senior SEO Manager who owns the client relationship.

This role is fully remote, ideally your timezone is within +/- 4 hours of GMT.

This role is not for you if…

• You need heavy management or you wait for perfect instructions before acting. We're looking for high agency - if you spot a broken process, you fix it.

• You can't show verifiable depth across technical, on-page or off-page. You may specialize in a particular area but will be expected to have general expertise.

• You lack experience and/or willingness to use advanced AI workflows.

• You’re not comfortable with data and analytics. We’re looking for someone who can diagnose the why behind performance and develop a narrative.

• You prefer to spend weeks performing audits and building plans before implementation. B2B SaaS clients expect results fast and everything needs to tie to commercial impact.

What you'll do

Hands-on SEO and AEO execution across your accounts. Below is an overview but your work will be prioritized by what clients need to get results rather than a kitchen sink approach.

• Run SEO and AEO audits: technical, on-page and content. Find what's holding an account back and prioritize by impact.

• Build search strategy and plans: that are prioritized for commercial impact, targeted towards the topics, queries and prompts our clients want to win.

• Refresh existing content: that's decaying or slipping by diagnosing the root causes and handling the implementation.

• Optimize for answer engines (AEO): make client content the source LLMs and Google AI Overviews cite, using our internal methodology and tools.

• Execute technical SEO: identify issues (crawlability, indexation, structure, performance) and implement the fixes or put together briefs for clients to handle.

• Optimize on-page: for landing pages and blog content by optimizing search intent, content structure, internal linking and trust signals.

• Plan and target the content: build keyword and topic clusters around the queries and prompts a client needs to win.

• Strengthen off-page presence: coordinate link building and brand mentions so an account has the authority to rank and the citations to be trusted.

• Report on performance: track each account against its KPIs, diagnose the drivers of performance and feed a clear progress story to the Senior who owns the client.

The ideal person for this role

• You like data. You enjoy digging into the numbers to understand cause and effect, and you never assert a figure you haven't verified.

• You have high agency. If you discover a broken process or problem, you seek to fix it. Proactive rather than reactive.

• You're full-stack. You can get into the technical weeds and reason about on-page and off-page. You understand the bigger picture of organic and AI-search performance.

• You're AI-native. You use AI tools daily as a workflow multiplier (briefs, clustering, audit summarisation) and still own the final, validated output. You build workflows, not just type into ChatGPT.

• High marketing IQ. You think like a marketer, not just an SEO. You understand how buyers move through the funnel and how LLMs have changed that journey.

• You document. You turn recurring tasks into documentation that anyone can follow. We want performance to be built through systems, not heroics.

Requirements

• Hands-on execution depth and demonstrated impact across on-page, off-page and technical.

• Experience building search strategies and plans, not just task execution.

• Fluency in GSC, GA4 and Ahrefs (and a crawler such as Screaming Frog) to find cause and effect, not just pull numbers

• AI-native operating: you actively use AI tools to build workflows and accelerate production without it being AI slop.

• Competency in project management tools such as Clickup.

• Agency background with experience owning multiple clients at once.

• Strong documentation and process improvement habits.

• Excellent verbal and written English communication skills.

Nice-to-haves (not required)

• Client-facing experience and commercial awareness (this role can grow toward a Senior, client-owning seat)

• Familiarity with B2B SaaS

Culture fit

You should ideally believe:

• Search has fundamentally changed. Google and backlinks still matter but are no longer the full picture - AI search is a new frontier and you're excited about that shift.

• AI is a force multiplier, not a crutch. You're actively using (or willing to use) AI tools daily: prompt engineering, context files, projects. You build workflows, not just type into ChatGPT.

• Speed and quality are both achievable. Everyone on our team operates at a fast pace, is reliable and takes extreme ownership of their work. There are no passengers at Discovered Labs.

You'll thrive here if: You get energy from doing excellent work that makes clients successful. You see gaps in processes and fix them without being asked. You proactively communicate and move fast.

You won't thrive here if: You need heavy management. You wait for perfect instructions before acting. You think SEO is still just about keywords and links.

What's in it for you

Benefits

• $35,000 to $50,000 annual salary depending on relevant skills and experience

• Fully remote position

• We're small but growing, which means opportunities (financial, experience, job roles) including a clear path toward a Senior, client-owning seat

• Paid leave

• Autonomy to perform your role

• Access to the best in-house SEO/AEO tools that have been built by top engineers

Work in a new type of agency

We're not a typical SEO agency. You'll get a front-row seat in a company that's truly tech-forward. Here's what makes us different:

• AI-native from day one. One of our co-founders is ex-Stanford AI. We don't bolt AI onto old processes, we build around it. We’re building a tech-first agency.

• We build our own tools. We're constantly designing systems that scale quality without shipping AI slop. Engineering and ops thinking is part of the culture.

• Going against the norm. Most SEO agencies move slow, get bogged down in audits and wait for perfection. We move unreasonably fast, prioritise commercial impact and have objective data to show our operating model works.

• Everyone has a scorecard. We're relentlessly data-driven. Every person tracks leading metrics so we catch problems early and stay aligned.

• Small team, big ownership. No layers of middle management. You'll have direct access to founders and real influence on how we operate.

• We share what we learn. We publish our methodologies (like the CITABLE framework) because we believe transparency builds trust and a rising tide lifts all boats.

We look forward you seeing your application.