SFMC Email Tech Development Manager

The Role:

Manage, execute, and optimize Salesforce Marketing Cloud email and mobile development for the organization's customer-centric email marketing program, ensuring flawless delivery while driving channel efficiencies and effectiveness.

Responsibilities:

• Develop, build, and test email communications within Salesforce Marketing Cloud using Content Builder, Data Extensions, Journey Builder, Automation Studio, Mobile Studio, and related programming languages.

• Design and develop multi-channel customer journeys within Journey Builder, ensuring scalability and maintainability, with technical leadership and best practices.

• Serve as a subject matter expert on Automation Studio, Data Extensions, Mobile Studio, Content Builder, and related SFMC tools.

• Write and optimize SQL queries to manage and manipulate data within SFMC databases, including troubleshooting and data validation.

• Program dynamic, data-driven emails and landing pages utilizing AMPscript, Journey Builder, Automation Studio, API integrations, and SSJS, while reviewing and improving code quality across the team.

• Promote and share industry best practices related to development, strategy, testing, and accessibility.

• Collaborate closely with marketing and data teams to translate campaign requirements into robust technical solutions.

• Ensure adherence to best practices in email development, including personalization, segmentation, data management, and deliverability optimization.

• Troubleshoot and resolve technical issues related to email campaigns and SFMC platform performance.

• Stay up-to-date with Salesforce Marketing Cloud features, industry trends, and emerging martech innovations to continuously improve team capabilities.

• Support code reviews, knowledge sharing, and documentation to maintain high- quality standards.

• Drive innovation in customer communications and template design, fostering a culture of continuous improvement.

• Collaborate with deliverability and rendering partners to monitor and ensure optimal communication performance.

• Oversee the development of personalized, dynamic content and its integration into commercial and loyalty communications.

• Maintain, evolve, and expand a modular email template codebase, ensuring consistency and reusability.

• Assist in resource planning and workload management within the email development team.

Requirements:

• Educational Attainment

  • Bachelor's degree in Computer Science, Marketing Technology, Marketing, or a related field, or equivalent professional experience.

• Critical Experience & Expertise

  • Salesforce Marketing Cloud Email Specialist certification or Salesforce Certified Marketing Cloud Developer certification (required).

  • Minimum of 3-4 years of hands-on experience with Salesforce Marketing Cloud, including AMPscript, Journey Builder, Automation Studio, Content Builder, and Data Extensions.

  • Strong working knowledge of SQL, AMPscript, and HTML for email development, troubleshooting, and dynamic content.

  • Demonstrated project management skills in multi-stakeholder environments, including organizing, planning, and executing large-scale projects.

  • Experience working with data privacy regulations such as CAN-SPAM, GDPR, or CCPA.

• Technical Skills & Knowledge

  • Strong marketing automation strategy and implementation experience with email products, CRM tools and systems.

  • Experience engaging and influencing cross-functional working partnerships in a global organization.

  • Experience working within a complex business with a range of stakeholders with different needs.

  • Ability to maintain a service-oriented team culture that delivers consistent, high-quality work.

  • Strong project management skills to juggle multiple projects, often with tight deadlines.

  • Excellent organizational skills with extreme attention to detail, accuracy, and accountability.

  • Strong interpersonal and above-average communication skills.

• Nice to have

  • Familiarity with Mobile Studio and integrating mobile messaging campaigns.

  • Experience with project management methodologies (e.g., Agile) and tools.

  • Additional Salesforce Marketing Cloud certifications beyond the required one.