The SEO Specialist will craft and implement robust technical and on-page SEO strategies to elevate online visibility and website performance. Responsibilities include conducting technical audits, managing server-side configurations, and optimizing content to drive lead generation.
Technical and On-Page SEO Specialist
About Us: Infina Health is on the lookout for a seasoned Technical and On-Page SEO Specialist to join our dynamic team. This pivotal role involves crafting and implementing robust SEO strategies, optimizing website performance, and elevating our online visibility. This is a remote position with work hours aligned with the Eastern Time Zone.
Responsibilities:
Technical SEO:
Strategic SEO Initiatives:
Leverage over 5 years of expertise to drive strategic technical and on-page SEO initiatives.
Demonstrate a track record of achieving high rankings for competitive keywords and generating leads through SEO.
Technical SEO Audits:
Conduct comprehensive technical SEO audits and implement recommendations for optimal website performance.
Address website structure elements, including URL structures, navigation, and internal linking strategies.
Server-Side Configurations:
Utilize your knowledge of server-side configurations to optimize SEO elements, including handling
redirects, managing status codes, and improving server response times.
Identify and resolve crawl issues to ensure efficient website indexing by search engines.
SEO Tools Proficiency:
Utilize SEO tools such as Google Search Console, Screaming Frog, and log file analysis for in-depth insights.
Demonstrate expertise in mobile optimization and its impact on technical SEO.
On-Page SEO: 5. Keyword Research:
Showcase your experience in comprehensive keyword research, identifying target keywords, and analyzing keyword competition.
Inform on-page optimization strategies based on data-driven insights.
On-Page Elements Optimization:
Proficiently optimize on-page elements, including title tags, meta descriptions, headings, and content, to enhance search engine visibility.
Apply knowledge of HTML, CSS, and JavaScript for on-page optimization, including structured data implementation and image optimization.
Content Strategy and Competitor Analysis:
Contribute to content strategy, ensuring relevance, structure, and readability align with SEO best practices.
Conduct competitor analysis to inform on-page optimization strategies and stay ahead of industry trends.
A/B Testing and Conversion Rate Optimization:
Utilize A/B testing and conversion rate optimization techniques to enhance on-page elements and drive user engagement.
Qualifications:
Over 5 years of dedicated experience in technical and on-page SEO.
Proven success in achieving high rankings and lead generation through strategic SEO initiatives.
Expertise in conducting technical SEO audits and implementing recommendations.
In-depth knowledge of server-side configurations, crawl issue resolution, and mobile optimization.
Proficiency in SEO tools such as Google Search Console, Screaming Frog, and log file analysis.
Strong understanding of on-page optimization, including HTML, CSS, JavaScript, and structured data.
Experience with A/B testing and conversion rate optimization.
On-Page SEO Expertise:
Skilled in keyword research, content optimization, metadata creation, internal linking, URL and heading structure optimization, image SEO, schema and structured data application, user intent analysis, content gap identification, SEO plugin usage, and A/B testing for continuous improvement.
Technical SEO Expertise:
Proficient in website auditing and crawl analysis, Core Web Vitals optimization, mobile and site speed performance, schema markup, indexing and crawl budget management, HTTPS and security implementation, with strong command of Google Search Console and Analytics.
Tool Proficiency:
Highly proficient in Google Search Console, Google Analytics (GA4), Ahrefs, SEMrush, Moz, Ubersuggest, Screaming Frog, Sitebulb, Google Tag Manager, Surfer SEO, Clearscope, Yoast SEO, Rank Math, GTmetrix, PageSpeed Insights, and Google Data Studio (Looker Studio).
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