SEO Manager

The SEO Manager is responsible for leading the SEO team, including SEO specialists, content writers, and the Web & Tracking Specialist, to deliver high-quality SEO services and Web & Tracking support across client accounts. This role focuses on team management, training, process adherence, and driving results through continuous performance monitoring. The SEO Manager ensures seamless collaboration with CX managers and cross-functional stakeholders to maximize client success.

Culture & Values

We live by our core values—T.R.U.S.T.

• Take Action: We move fast and solve problems.
• Results Matter: We focus on delivering outcomes, not just tasks.
• Utilize Resources: We work smarter by tapping into what’s already available.
• Set Expectations: We communicate clearly and proactively.
• Transform Lives: We believe our work makes a lasting impact on our clients and their communities.

Skills Needed

• Strong understanding of SEO best practices (Technical SEO, On-page SEO, UX, Content strategy, Link building).
• Solid knowledge of Google algorithm updates and SEO trends.
• Familiarity with Web & Tracking tools (GA4, GTM; basic HTML/CSS understanding is a plus).
• Excellent team management and leadership skills.
• Strong communication skills (verbal and written).
• Ability to coach and mentor team members.
• An analytical mindset and the ability to interpret data.
• Experience managing client escalations and driving resolutions.
• Ability to collaborate cross-functionally (PPC, Web, CX).
• High level of organization and process-driven approach.

Specific Responsibilities

• Provide direct support to SEO specialists, web specialists, and writers through monthly 1:1s and weekly team meetings.
• Conduct initial training and expectation-setting for new SEO team members.
• Manage active SEO accounts.
• Conduct weekly follow-ups with each team member to review fulfillment and quality.
• Ensure daily fulfillment through dashboards in ClickUp.
• Participate in weekly meetings with the CX manager.
• Provide feedback on SEO SOPs and ensure adherence within the SEO team.
• Assign SEO specialists and writers to clients as needed.
• Support SEO specialists, web specialists, and writers with product training.
• Run quarterly quality assurance (QA) reviews for all SEO clients.
• Run timely QA and follow up for initial SEO strategies for new clients.
• Direct assistance for SEO specialists in POAs for at-risk clients.
• Ensure compliance with SEO and Web requests from clients.
• Act as the first point of contact for SEO-related client escalations before they reach the Director.
• Provide strategic input and guidance for key SEO accounts, ensuring campaigns follow best practices and drive client value.
• Collaborate cross-functionally with the PPC Manager to align efforts on integrated client strategies.
• Prepare internal performance reports for the SEO team to present in Fulfillment / Operations / Management meetings.
• Mentor and support the professional growth of SEO team members by identifying development opportunities.
• Participate in the hiring process for new team members by contributing to Product Knowledge assessments or participating in interviews.

Monthly KPIs

• 100% of SEO clients meeting defined fulfillment goals:
  • 100% content pieces written and published.
  • 100% on-site optimizations completed.
  • 100% reports completed and shared with the client experience.
  • 100% of off-site deliverables requested and delivered.
  • 100% completion of SEO requests from clients.
  • 100% completion of POAs for clients at risk.
  • 100% new SEO strategies completed.
  • 100% tracking requests completed.
  • 100% of web requests completed.
    
• 100% training certifications.
• 100% timely QA documents across new SEO clients and ensuring 100% of recommendations were applied by the team members.
• 100% QA documents across SEO clients (quarterly QA audits) and ensuring 100% of recommendations were applied by the team members.
• 100% timely onboarding and readiness of new team members.
• 100% of internal meetings led with a properly prepared agenda and follow-up emails:
  • Weekly SEO team meeting.
  • Monthly 1:1s with SEO team members.
  • Weekly meeting with Client Experience.
• 100% of optimization notes and reports are coherent and easy to understand.