SEO Content Writer

Overview

Aptean is seeking a skilled and versatile SEO Content Writer to join our global Digital Marketing team. In this role, you will write new content and refresh existing content across our English-language portfolio websites, including Logility, Merlin Business Software and SSG Insight. Working from briefs provided by the SEO Specialist, you will produce clear, accurate content that ranks well and converts. You will be part of our global SEO team, reporting directly to the SEO Lead, with responsibility for restoring organic growth across our English-language sites through fresh, high-quality content. This position is ideal for someone who writes well for business audiences and understands how search works. 

Key Responsibilities 

• Content Creation: Write blogs, landing pages, product and solution pages, and other web content for our English-language sites. 

• Content Refresh: Update and improve outdated content so it stays accurate, relevant and competitive in search. 

• SEO Writing: Write to briefs from the SEO Specialist, using target keywords naturally and structuring content for search and AI answers. 

• Subject Research: Research our products and industries, working with product marketing and subject experts to get the detail right. 

• Brand and Style: Write in line with Aptean brand guidelines and each site's tone of voice. 

• Conversion Focus: Write clear calls to action and content that moves readers towards enquiry or demo. 

• Quality: Proofread and fact-check your work before handover for publishing. 

• Collaboration: Work closely with the SEO Specialist, Web Content Specialist and wider marketing team. 

About You 

• Writing Experience: You have experience writing web content for B2B, software or technical audiences. 

• SEO Knowledge: You understand how to write content that ranks, including keywords, structure and search intent. 

• Clear Writer: You write plainly and precisely, and can explain complex topics simply. 

• Research Skills: You get up to speed quickly on new industries and products. 

• Attention to Detail: Your work is accurate, consistent and well-edited. 

• Organised: You manage multiple pieces and deadlines across several sites. 

• Open to Feedback: You work well from briefs and take editorial feedback in your stride. 

• Portfolio: You can share examples of published web content. 

What’s in it for you?

• Pension. 

• Life assurance. 

• Income protection scheme. 

• 25 days holiday + bank holidays. 

• Remote working model 

About Aptean

At Aptean, our mission is to solve tomorrow's unique challenges today with unrivaled, purpose-built software and superior customer experiences from people who care. Aptean is a global provider of mission-critical, industry-specific software solutions. Aptean's purpose-built ERP and supply chain management solutions help address the unique challenges facing process and discrete manufacturers, distributors and other focused organizations. Aptean's compliance solutions are built for companies serving specific markets such as finance, healthcare, biotech and pharmaceuticals, over 10,000 highly specialized organizations in more than 20 industries and 80 countries rely on Aptean to streamline their everyday operations.

"At Aptean, our global and diverse employee base is our greatest asset. It is through embracing and understanding our differences that we are able to harness our individual power to maximize the success of our customers, our employees and our company." – TVN Reddy

Aptean pledges to promote a company culture where diversity, equity and inclusion are central. We are committed to applying this principle as we interact with our customers, build our teams, cultivate our leaders and shape a company in which any employee can succeed, regardless of race, color, sex, national origin, sexuality and gender identity, religion, disability or age. Celebrating our diverse experiences, opinions and beliefs allows us to embrace what makes us unique and to use this as an asset in bringing innovative solutions to our customer base.

Disclaimer: This position is intended for direct applicants only. No agencies or third-party recruiters, please. Unsolicited agency submissions will not be considered.