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The Senior Product Marketing Manager will lead go-to-market strategies and establish the product marketing function for a B2B SaaS construction platform. Responsibilities include developing messaging, creating sales enablement resources, and designing AI-enabled workflows to support product launches and pipeline growth.
Build and lead product marketing for a B2B SaaS company serving the construction industry. You will shape how customers across multiple regions understand and adopt the product, partnering closely with Product, Sales, Customer Success, and Marketing.
Own positioning and messaging across customer segments, buyer personas, and international markets.
Establish the product marketing function, assess existing materials, and create a practical operating playbook.
Lead go-to-market strategy and execution for product, partner, and feature launches.
Build sales enablement resources, including competitive guides, one-pagers, ROI tools, demo scripts, and deal coaching.
Design AI-enabled workflows for competitive research, customer insights, content development, and sales enablement.
Lead positioning and messaging for a website rebuild.
Turn customer interviews, win/loss findings, and market signals into actionable insights and customer evidence.
Develop customer advocates for references, case studies, and events, and advise regional marketing teams on messaging.
Five to eight years of B2B SaaS product marketing experience, including work with established teams and experience building a function from scratch.
Experience marketing to established businesses with complex products and fast-paced sales cycles, ideally in construction, property technology, or another traditional, process-heavy industry.
Experience managing product marketing across multiple regions and coordinating cross-functional go-to-market work.
Ability to work independently in an evolving environment and turn complex products into clear messaging that supports pipeline growth.
Familiarity with construction platforms such as Procore or Autodesk Construction Cloud, AI and machine learning tools, CRM platforms, and marketing automation.
Must be authorized to work in the United States without visa sponsorship.
Base salary range: $130,000 to $160,000 annually. Visa sponsorship is not available.
Remote within the United States, with Austin, Texas as the primary location.
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