Senior Product Marketing Manager

About the Role

A B2B SaaS company serving the construction industry is looking for a Senior Product Marketing Manager to build its product marketing function and lead go-to-market strategy across multiple regions. This role partners closely with Product, Sales, Customer Success, and Marketing to sharpen positioning and help customers discover and adopt the platform.

What You'll Do

• Own positioning and messaging for different customer segments, personas, and markets.

• Assess existing product marketing work, establish a practical playbook, and build the function from the ground up.

• Lead go-to-market strategy and execution for product, partner, and feature launches across four markets.

• Develop sales enablement resources, including battlecards, objection guides, one-pagers, ROI calculators, and demo scripts, and coach teams on active deals.

• Partner with Product, Sales, Customer Success, and Marketing leadership to improve product discovery and adoption.

• Design AI-supported workflows for competitive monitoring, customer research synthesis, content drafting, and enablement.

• Lead positioning and messaging for a website rebuild.

• Turn customer interviews, win-loss findings, and market signals into actionable insights.

• Build customer evidence and advocacy programs, including reference programs, case studies, and events.

• Advise regional marketing managers on messaging and positioning across demand generation channels.

What We're Looking For

• Five to eight years of B2B SaaS product marketing experience, including experience marketing to established, process-heavy industries.

• Experience building a product marketing function from scratch and managing work across multiple regions.

• Experience owning product marketing for a B2B SaaS business serving larger organizations with fast-paced sales cycles, as well as contributing within established teams.

• Ability to work independently and adapt as a function evolves.

• Construction or property technology experience is helpful, as is experience marketing to technical or field-based buyers.

• Familiarity with construction platforms such as Procore or Autodesk Construction Cloud, AI and machine learning tools, CRM platforms, and marketing automation.

• Must be authorized to work in the United States without visa sponsorship.

Compensation & Benefits

Base salary: $130,000 to $160,000 annually. Visa sponsorship is not available.

Location

Remote within the United States, with Austin, Texas as the primary location.