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The Senior Product Marketing Manager will build and lead the product marketing function, owning positioning, messaging, and go-to-market strategies for B2B SaaS products. They will collaborate with cross-functional teams to develop sales enablement materials and improve product adoption across North America and the Asia-Pacific region.
We are looking for a Senior Product Marketing Manager to build and lead product marketing for a B2B SaaS company serving the construction industry. You will partner across Product, Sales, Customer Success, and Marketing to clarify the value of complex products and support growth across multiple markets.
Own positioning and messaging for customer segments, buyer personas, and markets across North America and the Asia-Pacific region.
Build the product marketing function, including its strategy, playbooks, and operating practices.
Lead go-to-market strategy and execution for product, partner, and feature launches across multiple regions.
Develop sales enablement materials, including battlecards, competitive guides, one-pagers, ROI tools, and demo scripts, and coach teams on active deals.
Work with Product, Sales, Customer Success, and Marketing leaders to improve how customers discover and adopt the product.
Create AI-supported workflows for competitive monitoring, customer research synthesis, content drafting, and sales enablement.
Lead positioning and messaging for a website rebuild.
Turn customer interviews, win/loss findings, and market signals into actionable insights, and develop customer stories and advocacy programs.
Advise regional marketing managers on messaging and positioning across demand generation channels.
Five to eight years of B2B SaaS product marketing experience, including marketing to conservative, technical, or process-heavy industries.
Experience building a product marketing function from the ground up and managing work across multiple regions.
Experience supporting established product marketing teams as well as building in less structured environments.
A track record owning marketing for products serving large businesses, with fast-paced sales cycles, and leading end-to-end launches.
Ability to work independently amid ambiguity and translate complex products into clear positioning that supports pipeline growth.
Construction technology or property technology experience is valued.
Familiarity with construction platforms such as Procore and Autodesk Construction Cloud, as well as AI/ML tools, CRM platforms, and marketing automation.
Must be authorized to work in the United States without visa sponsorship.
Base salary range: $130,000 to $160,000 annually. Visa sponsorship is not available.
Remote within the United States. Primary location: Austin, Texas.
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