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You will build and lead the product marketing function, shaping positioning, messaging, and go-to-market strategies for a B2B SaaS company. Additionally, you will develop sales enablement resources and partner with cross-functional teams to drive product discovery and adoption.
Build and lead the product marketing function at a B2B SaaS company serving the construction industry. You will shape positioning, go-to-market strategy, and sales enablement across multiple regions, helping customers understand and adopt complex technology.
Own positioning and messaging for customer segments, buyer personas, and markets across North America and Australasia.
Establish the product marketing function, assess existing materials, and create a practical strategy and playbook.
Lead go-to-market planning and execution for product, partner, and feature launches across multiple markets.
Develop sales enablement resources, including competitive guides, one-pagers, ROI tools, and demo materials, and coach teams on active deals.
Partner with Product, Sales, Customer Success, and Marketing leaders to improve product discovery and adoption.
Design AI-supported workflows for competitive monitoring, customer research, content development, and enablement.
Lead positioning and messaging for a website rebuild.
Turn customer interviews, win/loss findings, and market signals into actionable insights.
Build customer evidence and advocacy programs, including references, case studies, and event participation.
Advise regional marketing managers on messaging and positioning for demand generation.
Five to eight years of B2B SaaS product marketing experience, including marketing to established, process-heavy industries.
Experience building a product marketing function from scratch and contributing within established product marketing teams.
Experience owning product marketing for a B2B SaaS business with complex products and fast-paced sales cycles.
Experience managing product marketing across multiple regions and working independently in an evolving environment.
Construction technology, property technology, or related industry experience is a plus.
Familiarity with construction platforms such as Procore or Autodesk Construction Cloud, along with AI/ML tools, CRM platforms, and marketing automation.
Must be authorized to work in the United States without visa sponsorship.
Base salary: $130,000 to $160,000 USD annually. Visa sponsorship is not available.
Remote within the United States. Primary location: Austin, Texas.
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