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The Senior Product Marketing Manager will build and lead the product marketing function, owning positioning, messaging, and go-to-market strategies across multiple markets. They will collaborate with cross-functional teams to create sales enablement resources and design AI-enabled workflows for competitive monitoring and customer research.
A construction technology company is seeking a Senior Product Marketing Manager to build and lead its product marketing function. You will partner with Product, Sales, Customer Success, and regional marketing teams to clarify the product's value and support adoption across multiple markets.
Own positioning and messaging across customer segments, buyer personas, and regions.
Build the product marketing playbook, assess existing materials, and establish a scalable function.
Lead go-to-market strategy and execution for product, partner, and feature launches across four markets.
Create sales enablement resources, including battlecards, competitive guides, one-pagers, ROI calculators, and demo scripts, and coach teams on active deals.
Collaborate with Product, Sales, Customer Success, and Marketing leadership on product discovery and adoption.
Design AI-enabled workflows for competitive monitoring, customer research, content drafting, and enablement.
Lead positioning and messaging strategy for a website rebuild.
Translate customer interviews, win/loss data, and market signals into actionable insights.
Develop customer evidence and advocacy programs, including references, case studies, and event participation.
Advise regional marketing managers on messaging and positioning across demand generation channels.
Five to eight years of B2B SaaS product marketing experience, including marketing to established, process-heavy industries.
Experience building a product marketing function from the ground up and managing work across multiple regions.
Demonstrated ownership of product marketing for SaaS businesses serving large organizations, with fast-paced sales cycles.
Comfort working independently in an evolving function and collaborating across established teams.
Construction technology, property technology, or experience marketing to technical and field-based buyers is valuable.
Familiarity with construction platforms such as Procore or Autodesk Construction Cloud, AI/ML tools, CRM platforms, and marketing automation.
Base salary: $130,000 to $160,000 USD annually. Visa sponsorship is not available; candidates must be authorized to work without sponsorship.
Remote within the United States, with Austin, Texas as the primary location.
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