You will partner with the CMO to develop product positioning and messaging while creating essential sales enablement tools like pitch decks and battle cards. Additionally, you will lead end-to-end product launches and build customer case studies to drive market adoption.
What You’ll Do
Partner with the CMO to shape Cerby's positioning and messaging, then translate it for each persona and use case, and keep it defensible under technical scrutiny
Be a storyteller. Turn complex identity problems into narratives that land with skeptical technical buyers and the executives who sign
Work side by side with AEs and SEs. This means joining calls, hearing objections firsthand, spotting where deals stall, and fixing it with talk tracks, battle cards, and demo flows reps actually use
Build the sales toolkit from the ground up: pitch deck, discovery guide, objection handling, competitive battlecards, and ROI and business case tools buyers use to justify the purchase
Own win/loss and competitive intelligence. Know why we win, why we lose, and why customers stay, and turn it into sharper messaging, targeting, and ICP refinement
Run product and feature launches end to end with Product, from narrative to field readiness, so Sales and partners can sell it on day one
Be a voice of Cerby: deliver webinars, content, and event sessions with clarity and confidence
Turn customers into proof. Build case studies, reference stories, and quantified outcomes with the customers already getting value from Cerby
Build partner kits and enablement, working with partner marketing, so partners can position Cerby, run a first call, and know when to bring us in
Qualifications
5+ years in B2B SaaS product marketing with a track record of taking technical products to market, ideally in cybersecurity, identity, or enterprise infrastructure
Proven builder as an IC: you have personally shipped messaging frameworks, launches, and sales toolkits, not just managed someone who did
A storyteller first. You can take an architecture conversation and turn it into a compelling story both a CISO and a practitioner buy. You write well and present even better
Sales trusts you. You have spent real time in live deals, you communicate clearly and fast, and reps come to you, not around you
Technical depth: you know Cyber (ideally in Identity) well enough to hold your own with SEs. You don't need to be an engineer, but you speak the language
Operates lean and fast: MVP mindset, ship and learn, no big-company process theater
Bonus: experience building product marketing at an early-stage tech startup
What Success in This Role Looks Like
Every rep tells the same Cerby story in every deal, and nobody is improvising positioning
Sales assets are used in live deals, and you can show which ones move deals forward
Deep competitive intel that is updated as the space evolves
Battle cards stay current, and reps use them to win head-to-head deals
Every product launch ships with a narrative and enablement materials for the field and partners to sell immediately
Win rates improve, and buyers repeat our story back to us in discovery calls
“I was the first applicant for a remote marketing position that got listed on the company website the same day I applied. Had an interview within 48 hours!”
— Sarah J.
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Marketing Manager
★★★★★
Verified
