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The Senior KOL Specialist will identify, engage, and manage relationships with high-impact influencers while leading end-to-end event planning and activations. They will also serve as the primary liaison for KOLs, manage crisis communications, and report on campaign performance to cross-functional teams.
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.
We are seeking an experienced and self-driven Senior KOL Relations Specialist to join our team. This is a high-impact opportunity for a seasoned PR professional who can hit the ground running — building and managing KOL relationships, leading event activations, and navigating communications in the fast-paced crypto industry.
In this role, you will take ownership of KOL partnerships end-to-end — from identifying and engaging high-impact influencers to leading event coordination and managing sensitive communications with composure. As a key representative of our brand, you will ensure smooth collaboration and maintain strong public perception across KOL-facing initiatives.
If you are a proactive, confident communicator with a proven track record in influencer relations and a readiness to contribute from day one, we would love to hear from you!
Responsibilities:
Identify, engage, and manage relationships with high-impact KOLs aligned with brand values and business objectives.
Lead end-to-end KOL event planning and execution, including brand activations, networking events, and partnership meetings.
Serve as the primary liaison between the company and KOLs, ensuring timely, professional, and relationship-driven communication.
Manage crisis communications involving KOLs, acting as a calm and strategic point of contact during sensitive situations.
Develop and deliver structured reporting on KOL performance, campaign impact, and public sentiment trends.
Partner with cross-functional teams (Marketing, Growth, Compliance) to align KOL strategies with broader PR and business goals.
Represent the company professionally at industry events, media engagements, and KOL-facing activities.
Requirements:
Bachelor's degree in Communications, Marketing, Public Relations, or a related field.
5+ years of experience in KOL/influencer relations, PR, or partnerships, preferably within tech, fintech, or consumer brands.
Proven track record of independently managing KOL portfolios from sourcing to activation — able to hit the ground running with minimal onboarding.
Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
Exceptional interpersonal and relationship-building skills, with confidence in engaging high-profile individuals and managing sensitive conversations.
Polished, presentable, and comfortable representing the brand at external events and on-camera engagements.
Strong crisis management instincts — able to navigate sensitive situations with composure and sound judgment.
Proactive, detail-oriented, and thrive in a fast-paced, high-autonomy environment.
Knowledge of or interest in crypto/blockchain is a plus but not mandatory.
Why Binance
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you acknowledge that you have read our Candidate Privacy Notice.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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