Senior Marketing Specialist (Regional Marketing Americas)

Company Description

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

Job Description

This role will play a pivotal role in driving Armis’ growth by building and executing high-impact regional marketing programs that align field sales, strategic partners, and corporate campaigns.

This role focuses on accelerating pipeline, increasing account penetration, and strengthening territory performance across enterprise and strategic accounts. You will partner closely with regional sales leaders, partner teams, and corporate marketing to design and execute programs that elevate Armis’ market presence in cyber exposure management and asset intelligence.

Reporting to the Senior Director, Global Partner & Americas Regional Marketing, this is a highly visible role with direct influence on revenue generation and regional performance.

What you'll do:

Pipeline Growth & Territory Acceleration

• Develop and execute comprehensive regional marketing strategies that drive pipeline creation, expand existing accounts, and improve territory health.
• Align regional programs with corporate campaigns, product priorities, and sales objectives.
• Identify market trends and competitive dynamics within cybersecurity to continuously evolve and optimize field programs.

Multi-Channel & Account-Based Marketing

• Execute integrated campaigns leveraging email, digital, LinkedIn, and ABX tactics.
• Partner with content and digital teams to tailor messaging and assets for regional and partner-led engagement.
• Drive 1:1 and 1:few Account-Based Experience (ABX) initiatives to deepen buying group engagement within strategic accounts.

Executive & Field Event Strategy

• Lead Armis-branded executive events, regional programs, partner co-marketing initiatives, and third-party industry conferences.
• Deliver high-touch experiences (including executive roundtables and CISO-focused engagements) that strengthen relationships and generate demand.
• Own end-to-end execution, ensuring seamless logistics, clear messaging, and measurable pipeline impact.

Sales & Partner Alignment

• Partner with regional sales leaders to identify priority accounts and design account-based and territory-based marketing programs.
• Collaborate with partner and alliance teams to develop joint initiatives that expand reach and accelerate co-sell opportunities with our partner ecosystem.
• Build scalable, repeatable regional programs that support Armis’ cyber exposure management positioning across IT, OT, IoT, healthcare, and cloud environments.

Performance & ROI Optimization

• Establish clear KPIs tied to pipeline creation, influence, and acceleration.
• Track campaign and event performance, using data-driven insights to refine strategies and maximize ROI.
• Manage regional marketing budgets responsibly, ensuring investment is aligned to pipeline impact.
• Serve as the primary marketing liaison to the Americas Sales team, aligning on pipeline targets and regional priorities.

Qualifications

What we expect:

• 5+ years of experience in field marketing, regional marketing, or demand generation within B2B technology (cybersecurity preferred).
• Proven ability to drive measurable pipeline impact through regional and partner marketing programs.
• Strong understanding of enterprise sales cycles, ABM/ABX strategies, and executive engagement.
• Experience working closely with sales leadership and cross-functional stakeholders.
• Proficiency with marketing automation platforms (Marketo), Reporting (DOMO), CRM (Salesforce), and ABM tools (e.g., 6sense, LinkedIn Campaign Manager).
• Strong analytical mindset with experience measuring pipeline influence and marketing ROI.
• Exceptional project management and organizational skills.
• Clear, confident communicator with a collaborative, solutions-oriented approach.

This role is ideal for a strategic yet hands-on marketer who thrives in a fast-paced cybersecurity environment, enjoys partnering closely with sales and partners, and is passionate about building scalable regional programs that strengthen Armis’ leadership in cyber exposure management.

FD21

For positions in this location, we offer a base pay of $105,700 - $150,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity,  veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.  

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.