Senior Marketing Manager

• 25 days annual leave
• Holiday trade scheme
• Flexible benefits package
• 9% combined pension 

Essential Duties and Responsibilities & Accountabilities 

1. Manage strategic, commissioner‑focused marketing and sales programmes that support growth and 

market positioning, translating business priorities and strategies into high‑impact marketing activity 

targeted at commissioner and stakeholder audiences.

2. Develop and execute integrated sales and marketing campaigns, overseeing digital, online and 

offline content activity to ensure optimisation, innovation and strong return on investment across all 

growth-focused channels. Manage associated budget spend and purchasing of corporate marketing

initiatives.

3. Manage B2G digital platforms and marketing technology, including corporate web, marketing 

automation and lead‑generation tools, ensuring innovation, personalisation and performance are 

central to all activity, and supporting adoption of new technology in line with internal approval 

processes.

4. Lead the development of value propositions, client sales activity and pitches, bid marketing, ensuring 

propositions, narratives and visual assets are compelling, competitive and creatively strong,

effectively supporting business development capture and win themes.

5. Use insight, analytics and market intelligence to drive effectiveness, applying evidence‑based 

recommendations to refine campaigns, improve impact with commissioner audiences and inform 

strategic decision‑making.

6. Uphold brand consistency and positioning of brand standards across all externally facing activity and 

supporting the Head of Marketing with strategic brand and positioning work.

7. Act as a senior marketing point of contact and deputy when required, supporting the Head of 

Marketing deliver exceptional strategic marketing activities. 

Key Internal Stakeholders & Relationships

• Operational Leadership Teams 
• Growth/Business Development Teams
• Policy and Strategic Engagement, and Integrated 
• Communications Teams
• Global Comms and Marketing teams
• Digital, Developer, Data Protection and ISO teams

Key External Stakeholders & Relationships

• Print management companies
• Chartered Institute for Marketing (CIM)
• Technology and Martech providers (Meta, Google, Hubspot etc)
• Events and advertising supplier

Essential

• Extensive experience delivering strategic sales and marketing programmes and integrated 

campaigns for commissioner or senior stakeholder audiences to generate revenue.

• Experience presenting at sales pitches for prospective B2G commissioners.

• Strong experience leading digital and multi‑channel campaigns, with budget ownership and 

focus on ROI.

• Extensive experience managing digital platforms, digital integrations and marketing technology, 

such as websites, case management and marketing automation tools. Acting as Subject Matter 

Expert for marketing technologies

• Proven ability to develop value propositions, sales activity and bid marketing that supports 

business growth and revenue.

• Solid experience using insight, analytics and market intelligence to optimise marketing activity.

Desirable 

• Experience in public sector, government‑commissioned or regulated environments, or experience in tech or financial services

• Experience supporting senior leaders or deputising in strategic marketing contexts.

• Familiarity with marketing governance, compliance or internal approval processes.

Maximus Competencies

• Embraces Respect | Partners Effectively: | Creates Innovative Solutions | Focuses on the 

Customer | Demonstrates Compassion. | Takes Responsibility & Acts with Integrity

Individual competencies 

• Strategic Business Acumen, Exceptional Communication, Data-Driven Decision Making, 

• Growth-Orientated Mindsets, Solution focused, Detail-Oriented, Proactive and Agile Execution: 

Results Drivel, Adaptive Leadership, Learning Agility, Emotionally Intelligent Leadership

Travel Requirements

• Occasional travel required to meet business needs