Senior Lifecycle Strategist

How to Apply:
1. Submit Your Resume
2. Complete the short application form at the link provided.
3. Only candidates who complete the form will be considered.

Senior Lifecycle Strategist
Remote (US or Canada) | Contract | $55 to $85 USD/hour

About CrucialPoint
CrucialPoint is a retention and lifecycle marketing agency. We're ESP agnostic. We run email, SMS and lifecycle programs for DTC, CPG and restaurant brands on whatever platform fits the client, including Klaviyo, Braze, Customer.io, Salesforce Marketing Cloud, Iterable and more.

The role
We're looking for a senior strategist to lead retention strategy for a small group of client accounts. You set the direction, lead the client conversation and guide the team that does the build. This is a strategy and leadership role, not a production role.

What you'll do

• Own the retention strategy and roadmap for each of your accounts
• Lead client strategy calls and present plans, results and recommendations
• Turn audits and performance data into clear priorities
• Lead strategy across multiple platforms. Your accounts will not all be on the same ESP
• Direct a pod on each account: account manager, marketing manager, designer, copywriter and implementer
• Review the work before it reaches the client
• Work inside our processes and tools so every account runs the same way
• Use AI tools every day to move faster on analysis, planning and reporting

What we're looking for

• 7+ years in email, SMS and lifecycle marketing, with recent senior or lead experience
• Multi-platform experience. You have led strategy in several ESPs (Klaviyo, Braze, Customer.io, Salesforce Marketing Cloud, Iterable or others) and can pick up a new one quickly. This is not a single-platform role
• Experience leading strategy for several brands at once, agency side or in-house
• Comfortable presenting to founders and marketing leaders
• You follow a defined process well and help the team stick to it
• You already use AI tools in your daily work
• Based in the US or Canada

Details

• Contract, part-time to start, with room to grow
• $55 to $85 per hour USD, based on experience
• Fully remote, US business hours