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You will define and execute the end-to-end influencer marketing strategy for the US market, including budget allocation and creator partnerships. You are responsible for setting performance targets, analyzing campaign results, and scaling the channel to drive revenue.
Hi, we're Doonails! 💅🏼
A fast-growing beauty startup revolutionizing the manicure world. Already established as one of the leading manicure brands in Germany and Europe, we successfully expanded into the US market six months ago. With innovative products, a vibrant community, and a strong presence both in our online shop and with leading retail partners, we bring studio-quality manicures straight to your home, easy, fast, and stylish.
And this is exactly where YOU come in.
We're launching our influencer marketing in the US, and we're looking for the person who builds this market from the ground up. Based in the US, you'll own the US influencer channel end to end: strategy, planning, execution, and analysis. 🚀
\nThe US is our next big growth market, and influencer marketing is at the core of it. You decide how Doonails shows up with US creators: which profiles, which deal models, which channels, and how fast we scale. You'll report directly to our Team Lead Influencer Marketing in Germany, with close sparring and full strategic freedom.
You build the plan and you make it happen. A rare chance to shape a brand's US presence from day one, with real budget and real ownership.
US Strategy & Market Build-Up
Testing & Scaling
Deal Architecture
Network & Partnerships
Performance Ownership
Experience: Several years in influencer marketing with a proven track record in the US market
Strategic Mindset: You think in systems and roadmaps, not just single bookings
Hands-on Attitude: You enjoy executing your own strategy
Track Record: Successful campaigns with well-known performance and beauty brands
US Market Knowledge: Deep understanding of US CPMs, negotiation culture, and creator needs
Performance Focus: Working toward budget targets and ROAS comes naturally to you
Collaboration: You're comfortable working remotely with a team in Germany across time zones
You're building Doonails in the US from the ground up, one of the most exciting markets for D2C beauty right now.
💸 Competitive pay, tailored to your qualifications and experience
🤝 A true ownership role with a high degree of trust and room to shape things your way
📈 Growth potential: take on responsibility and bring your ideas directly to the table
🥳 Team Events across Europe: Because a strong team is everything to us!
Ready? We can't wait to meet you! ✨
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