Senior Customer Marketing Manager

 Published 15 days ago
 United States
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The role in a nutshell:

When it comes to telling powerful stories, we believe in sharing the real stories of our customers. That’s where you come in. We are looking for our first customer marketing hire  to lead our customer advocacy and reference programs, helping us to identify the best-in-class stories and use cases of our customers across segment, industry and product. In this role you will have 3 core focuses:

  • Build long-lasting relationships with our top customers 
  • Partner with customers to ensure that best-in-class stories are identified
  • Advocate for customers internally to bring their stories to life across all channels

In this position, you'll play a key role in expanding our advocacy efforts and collaborating closely with our sales, product, and customer success teams to identify and promote our top champions, thereby amplifying our customers' voices.


  • Help further establish the process and strategy for working with cross-functional teams in terms of receiving, validating, leveraging and executing on a customer story across program types, e.g. strategic events, films
  • Help to define KPIs for the program; clearly communicate metrics to respective Sales and Marketing channel owners to be able to track the success of customer stories
  • Uncover new customer champions for case studies, customer testimonials, logo approvals, speaking opportunities, peer reviews, etc.
  • Highlight a variety of customer stories across verticals, geographies, segments, and use cases. You will be responsible for customer recruitment, interviews, content production, and customer approvals.
  • Collaborate cross-functionally with sales, customer success, and product teams to identify and recruit new champions.
  • Build a team of customer marketing managers to own relationships and drive programs directly with customers 
  • Manage and evolve ongoing customer programs such as events, swag programs, G2 peer review, Customer Advisory Boards, Guardian Connect, etc.
  • Help to facilitate and organize customer content to be distributed through key channels such as digital, social, and events
  • Create customer reference materials at scale using our reference platform and drive advocacy activities within our customer community.
  • Find opportunities to creatively celebrate customers' significant milestones and their contributions in elevating Chainguard’s brand.


  • 7-10 years working on or leading a customer marketing/customer reference team or similar program; experience working in technology/SaaS/Security space
  • Proven ability to understand technical products and discern quality of use cases for storytelling
  • A passion for storytelling and a customer obsessed mindset 
  • Proven ability to manage people / lead a team
  • Excellent communication and presentation skills
  • Proven experience working with executives and C-levels
  • A willingness to adapt to change, move quickly, and think on your feet.
  • Experience collaborating cross-functionally with key stakeholders across the business.

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