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The Senior Copywriter develops creative and strategic copy for integrated healthcare advertising campaigns while ensuring all work aligns with brand strategy. They are responsible for managing projects from initial concept to final completion while maintaining AMA style standards.
Develop creative, strategic ideas & tactics that solve specific client marketing challenges
Ensure on-brand messaging and accurate content that aligns with the overall strategy
Foster positive relationships between creative and other agency functional areas. Encourages strong collaborative relationships with account management and other areas
Reference and annotates all work, in alignment with AMA style
Will execute initial concepts through to final completion
Perform other duties as assigned
Bachelor’s degree in advertising, marketing, graphic arts, or equivalent area of study
Minimum 4 years’ creative copywriting experience at a Medical communications/advertising agency producing print and digital tactics such as sales aids, brochures, flashcards, eblasts, & websites
Pharmaceutical advertising agency required, with portfolio exhibiting tactical and conceptual knowledge in at least 1 therapeutic area
Thorough knowledge of AMA style
Strong customer service skills with a commitment to superior quality
Must be self-motivated, professional, detail-oriented, and possess excellent oral and written communication skills
Comfortable working under pressure within tight deadlines
Advanced PC or Mac experience with MS Office Suite and functional experience with Adobe Acrobat Pro
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