Sales Representative - St Louis, MO

At Europa Eyewear, we believe great sales professionals thrive when they’re trusted to run their territory like their own business. As a Territory Sales Representative, you’ll be responsible for driving revenue, expanding distribution, and building lasting partnerships all while representing some of the most respected independent eyewear brands in the industry.

If you’re motivated by uncapped earning potential, autonomy, and the chance to work with premium, American‑made products, this role is built for you.

About Europa Eyewear 

Based in Vernon Hills, IL, Europa Eyewear is one of the largest independent designers and manufacturers of eyewear frames in the United States. Our diverse portfolio includes 11 distinctive independent brands STATE Optical Co., American Optical (AO Eyewear), Scott Harris, Michael Ryen, Cinzia, Cote d’Azur, Adin Thomas, Elements, INVU, DB4K, Coco and Breezy and eyebobs each offering a unique point of view, aesthetic, and customer following. Several of our flagship brands, including STATE Optical Co. and AO Eyewear, are proudly handcrafted in our state‑of‑the‑art Chicago factory. The largest eyewear manufacturing facility in the United States.

We’re passionate about independence, craftsmanship, and building meaningful partnerships with our customers. Just as importantly, we invest in our people because when our team succeeds, our business grows.

Why Europa?

Europa is committed to serving our customers and the optical market with unique, high-quality, independent eyewear brands and partner-first support. We are equally committed to empowering our team, ensuring they have the support, freedom, and opportunities to grow. At Europa, we’re not just a company we’re a community driven by a shared purpose. Our culture is built on the pillars of independence, entrepreneurship, grounded values, and approachability, which makes us an exciting and dynamic place to build a career. 

We offer generous benefits, competitive salaries, opportunities for professional growth and career advancement. We prioritize and maintain an inclusive, diverse, and respectful culture, and ensure reasonable accommodation is made to enable individuals with disabilities to perform the essential functions of their role.

Key Responsibilities 

• Achieve monthly, quarterly, and annual sales, distribution, and productivity targets
• Develop and execute an effective call plan, maintaining a consistent 4-to-12-week rotation across all accounts
• Maintain strong in-store presence through merchandising, ensuring proper board placement, updated POP materials, and alignment with brand positioning
• Leverage reporting, training tools, samples, and technology to manage your business and drive performance
• Build and strengthen relationships across all levels within customer accounts
• Conduct impactful product training sessions to ensure alignment with brand messaging and maximize sell-through
• Grow existing accounts while actively prospecting and converting new business opportunities
• Represent Europa at local, regional, and national trade shows
• Provide regular reporting and insights to leadership, contributing to overall growth strategy
• Participate in team meetings, training sessions, and company initiatives
• Plan and execute trunk shows and in-office events to drive consumer engagement and sales

What Success Looks Like in This Role 

You’re energized by winning business, building relationships, and taking ownership of your territory. You approach each day with purpose, curiosity, and discipline-and you consistently find ways to grow.

• You drive results. You have a proven ability to grow revenue, close opportunities, and turn prospects into long‑term partners. You take pride in meeting and exceeding your goals.
• You build trusted relationships. Customers see you as a go‑to resource and business partner. You listen first, sell consultatively, and deliver solutions that truly support their success.
• You run your territory like a business. You plan your time strategically, prioritize high‑impact visits, and balance nurturing existing accounts with opening new doors.
• You communicate with confidence. Whether presenting product, leading training, or telling the brand story, you are clear, engaging, and authentic in how you show value.
• You sell strategically and intelligently. You use data, insights, and merchandising standards to guide decisions, refine your approach, and improve sell‑through.
• You’re self‑motivated and adaptable. You thrive in a fast‑paced, competitive environment, manage your time well, and adjust quickly as market conditions evolve.

Required Qualifications 

• 2+ years of proven sales experience with a track record of exceeding targets.
• Ability to lift and transport sample bags (25 lbs).
• Strong communication, presentation, and relationship-building skills.
• Proficiency in Microsoft Excel, Word, and PowerPoint.
• Critical thinking and problem-solving ability.
• Willingness to travel extensively (up to 100%), including minimum of 2 overnight stays a week.
• Valid driver's license and U.S. work authorization.

Compensation & Benefits

• W-2 position with uncapped earning potential
• Comprehensive benefits: medical, dental, vision, Flexible Spending and Health Saving Accounts, STD, LTD and Basic Life Insurance.
• 401(k) with company match
• Company-provided travel and marketing expense support, including gas cards

Position Details 

• Full-time remote position 

Pay Transparency

This is a commission‑based position with uncapped earning potential, where compensation is directly tied to your sales performance and territory volume. Europa Eyewear provides this compensation range as a good‑faith estimate; actual earnings may vary based on factors such as individual performance, sales volume, experience, skills, geographic location, and overall business needs.

The compensation details outlined in this posting reflect base pay only and do not include commissions, bonuses, or additional incentives. As part of our total rewards philosophy, Europa Eyewear also offers a comprehensive benefits package, which may include annual bonuses, paid time off, and region‑specific benefits.

EEO Statement

Europa Eyewear is committed to developing a barrier-free recruitment process and work environment. If you require any accommodation, please contact Human Resources at 800-621-4108 and we’ll work with you to meet your accessibility needs. You must have legal authorization to work for Europa Eyewear on your date of hire with no further action required by Europa Eyewear. We are an Equal Employment Opportunity employer and give consideration to qualified applicants without regard to race, color, age, religion, sexual orientation, gender identity, national origin, disability, veteran status, pregnancy, or genetic information.