The role focuses on lead generation, prospect research, and managing outreach campaigns via email and LinkedIn. Additionally, the assistant will handle HubSpot CRM management and develop standard operating procedures (SOPs) for operational support.
Sales & Operations Virtual Assistant (Lead
Generation, Outreach & Process Development)
Position Overview
We are looking for a detail-oriented and resourceful Virtual
Assistant who can support:
- Lead
generation & prospect research
- CRM
management (HubSpot)
- Outreach
coordination (email + LinkedIn)
- Process
documentation & SOP development
- Social
media management (secondary)
- Cross-company
operational support
The ideal candidate is proactive, analytical, tech-savvy,
and comfortable working directly with an executive-level founder.
Key Responsibilities
Lead Generation & Prospect Research
- Build
targeted prospect lists based on client criteria
- Conduct
market research and lead qualification
- Validate
AI-generated lead lists
- Research
companies and decision-makers
- Categorize
prospects based on qualification criteria
- Maintain
structured lead databases (Sheets/CRM)
- Identify
ideal customer profiles across industries
- Support
account-based prospecting
CRM & Outreach Support
- Manage
HubSpot CRM
- Organize
contacts, companies, and pipelines
- Support
email outreach campaigns
- Upload
and maintain prospect lists
- Set
up email sequences and workflows
- Track
engagement and campaign performance
- Ensure
CRM accuracy and cleanliness
- Support
LinkedIn outreach activities
Required Skills & Qualifications
Essential
- Strong
English communication skills
- Excellent
organization and time management
- Lead
generation and research experience
- CRM
experience (HubSpot preferred)
- Strong
internet research skills
- High
attention to detail
- Ability
to work independently
- Analytical
and process-driven mindset
- Experience
supporting executives or founders
Tools & Platforms
HubSpot | Microsoft 365 | LinkedIn | Sales Navigator | AI Sales Platform | Apollo.io - Outbound, Inbound
& Automation | Google Workspace | Canva | Excel/Sheets | WordPress |
Brevo | AI tools | AI (Claude, Gemini, ChatGPT, etc.)
Must-Haves
- Strong
research and lead generation skills
- Comfortable
with technical industries
- HubSpot
experience preferred
- Able
to build SOPs and systems
- Highly
organized and proactive
- Able
to work independently
Client Preferences
- Prefers
a female VA
- Wants
an accountability partner mindset
- Process-driven
and detail-oriented
- Long-term
partnership potential
- No
cold calling required
Hours & Rates
- 9AM–6PM
ET (flexible)
- Short-term
engagement first