Sales Manager

About Us

Tracker Products is a Christian-owned company rooted in a commitment to integrity, innovation, and purposeful growth. We develop cloud-based evidence management software used by law enforcement agencies across the country. Our mission is to bring order to chaos — helping our clients streamline operations, ensure chain-of-custody integrity, and support the equitable delivery of justice.

We operate from a foundation of biblical values, including servant leadership, honesty & integrity, results matter, growth oriented, wow our client & each other, and work-life balance. As such, we seek team members who are not only passionate about high performance but also aligned with our culture of humility, service, and purpose. If these values resonate with you, and you're energized by the idea of working in a fast-growing, mission-driven environment, we invite you to consider joining our team.

Sales Manager

Reports to: CEO
Location: Remote

The Opportunity

Tracker Products is seeking a hands-on Sales Manager to build and lead our sales engine through our next stage of growth.

This is not a maintenance role or a purely strategic leadership position. We have a lean sales team, and this leader will initially work alongside the team—participating in prospecting, discovery, demos, deal strategy, and closing—while building the people, processes, metrics, and systems needed for predictable growth.

You’ll own the team revenue target rather than carry a separate individual quota. Success means building a qualified pipeline, developing our SDRs and AEs, creating reliable forecasting and accountability, and progressively handling the day-to-day sales execution.

We’re looking for someone who can sell, coach, build, measure, and lead.

What You’ll Own

• Pipeline & Revenue: Own sales team performance, pipeline health, forecasting, and new-business revenue.
• Hands-On Selling: Participate directly in prospecting, discovery, demos, strategic opportunities, and closing while the team remains lean.
• Outbound Growth: Build a repeatable outbound engine that generates consistent, qualified opportunities rather than relying on inbound demand.
• Sales Process: Establish clear qualification, pipeline stages, deal progression, follow-up standards, and CRM discipline.
• Forecasting & Metrics: Build a reliable rolling forecast and weekly Sales Scorecard covering pipeline creation, conversion, velocity, win rate, forecast accuracy, and new ARR.
• Team Development: Lead, coach, and hold accountable SDRs and AEs through 1:1s, call reviews, pipeline reviews, and hands-on deal coaching.
• Build the Team: Determine when additional sales capacity is needed; onboard, and develop future sales hires.
• Product & Market Mastery: Become fluent enough in SAFE and our customers to independently lead discovery and product demos as needed.
• Cross-Functional Leadership: Partner closely with Marketing, Client Success, Product, and the CEO to improve the entire customer acquisition process.

What We’re Looking For

• 5–8+ years of B2B sales experience, specifically SaaS
• 2–4+ years leading and coaching salespeople, ideally SDRs/BDRs and AEs.
• Proven success as a quota-carrying seller with a strong player-coach mentality.
• Demonstrated ability to build outbound pipeline without relying heavily on inbound leads.
• Strong skills in forecasting, pipeline management, sales metrics, and CRM discipline.
• A track record of improving rep performance through hands-on coaching and accountability.
• Experience building or improving sales processes, playbooks, and team cadence.
• Comfortable working in a lean, growth-stage environment and jumping into prospecting, demos, and deals when needed.
• Strong communicator who can partner effectively with Marketing, Client Success, Product, and leadership.

Bonus: B2B SaaS, government/public-sector sales, complex sales cycles, or experience hiring and ramping SDRs/AEs.

What Success Looks Like

Within your first 6–12 months, you will have:

• Built a consistent, measurable pipeline engine that does not depend primarily on inbound leads.
• Developed our SDR and AE through hands-on coaching, clear expectations, and accountability.
• Established a disciplined sales process, weekly scorecard, pipeline cadence, and reliable forecast.
• Improved pipeline quality, conversion, deal progression, and overall revenue predictability.
• Become fluent enough in our product and market to confidently lead discovery, demos, and strategic sales conversations.
• Created a clear, data-driven plan for when and how to grow the sales team.
• Reduced the CEO’s involvement in routine sales execution by building a team and process that can operate independently.
• Delivered against the team’s revenue goals while building a repeatable sales engine that can scale.

Bottom line: You’ll take a lean sales team and turn it into a disciplined, accountable, and increasingly predictable revenue engine.

Disclaimer: Tracker Products is a Christian-owned company that operates in alignment with biblical principles, including integrity, service, humility, and excellence. While our culture reflects these values, we welcome and consider all applicants regardless of race, color, religion, sex, national origin, age, disability, veteran status, or any other protected status. Employment decisions are based on qualifications, merit, and organizational fit. We are committed to building a team where everyone feels valued and respected. Tracker Products is an Equal Opportunity Employment Employer.