Sales Excellence Advisor

Federated Co-operatives Limited (FCL) is hiring a Sales Excellence Advisor on a full-time permanent basis on our Ag Solutions team.

This position is a remote opportunity and is based across Western Canada.

Step into this high-impact role where you’ll shape how Ag and Energy B2B sales teams succeed; enhancing effective selling skills, strengthening the farm customer experience, and supporting measurable growth across Co-ops. If you’re passionate about elevating sales performance and coaching teams to excellence, this is your chance to make a lasting impact.

What you’ll do:

• Work collaboratively with our Learning and Development team to design a B2B (Business to Business) Ag and Energy tiered selling skills training program aligned to business objectives.
• Lead engaging workshops with supporting training and sustainment material to build confidence and drive effective sales behaviors. 

• Gather input from cross-functional team members to identify and prioritize Co-ops for selling skills workshops, and translate this into a structured, annual sales training plan.

• Ensure sales teams at Co-ops leverage selling support tools such as business analytics insights, marketing programs, sell sheets, CRM, internal product and agronomy technical experts.
• Partner with Co-op leadership to reinforce learning, measure adoption, and continuously improve sales performance through feedback and insights.

• Coach and support Co‑op Agro sales teams and leaders by reinforcing best practices, improving customer conversations and value selling, and aligning on data-driven action plans to strengthen overall sales effectiveness

• Leverage data to track training impact, identify trends, and continuously enhance sales capability programs to drive measurable improvements in performance.

• Expected travel is approximately 50% annually.

Who you’ll work with:

The Team: You’ll report into the Senior Manager, Ag Retail Ops & Customer Excellence and work closely with the Ag Business Performance Leads. This team lives a culture of collaboration and customer support excellence.

The Collaborators: You will work closely with other functions across the organization, including other teams within Ag Solutions, Marketing, Energy and Learning & Development to align on initiatives and leverage synergies. 

The Customers: You will support local Co-op Ag & Energy teams by focusing on building strong relationships and providing excellent customer service while delivering intricate sales training programs and coaching. 

Why it matters:
Our Agro team helps to feed and grow Western Canadian communities by sourcing and distributing products and services to local Co-ops in the feed, crop supplies and fertilizer business.

Who you are:
You are looking for a career in Sales & Business Development and:

• Have 6+ years experience in sales, sales training or learning & development.
• Bachelor’s Degree in Agriculture, Business or Commerce; equivalent combination of education and experience may be considered.
• Certifications in adult learning, industrial design, coaching or sales methodologies are strong assets.
• Experience in designing and facilitating training programs is an asset.

What we offer: 

• Competitive salaries, short-term incentives, a comprehensive benefits package, and an employer-contributed pension plan. 
• Encouragement to take advantage of learning opportunities to grow and develop as a Team Member.  
• As a co-operative, we do business differently. We believe in working together to serve Western Canadians, delivering profits back to our communities and investing in sustainable growth. To learn more about who we are and what we offer, visit www.fcl.crs. 

We are committed to providing reasonable accommodations throughout the recruitment process to ensure an enjoyable candidate experience. If you require an accommodation during the recruitment process, we invite you to submit your requests to us via fclhr@fcl.crs. All information received will be kept confidential. 

If this opportunity speaks to you, we invite you to apply by June 14, 2026. 

We thank all candidates for their interest, however only those selected to continue in the recruitment process will be contacted.  ​FCLHP​ 

As this position is considered a position of trust and safety sensitive, you may be required to complete a criminal record background check and a drug and alcohol test in accordance with ​FCL​ policies. 

FCL embraces diversity and inclusion. We’re working to create a workforce that is as diverse as the communities we serve and an environment where every team member brings their whole self to work. We believe all candidates should feel at home with us and be given the opportunity to fully participate during the recruitment process.