Sales Development Representative - Virtual Assistant

This is a remote position.

Rockstar is hiring a full-time Sales Development Representative / Appointment Setter on behalf of a strategic marketing agency that helps businesses, healthcare organizations, nonprofits, and public agencies grow through intentional, results-driven marketing.

There is currently no dedicated sales team in place, so this VA will serve as the agency's primary sales representative. The role starts with prospecting, researching and building lead lists, conducting outbound email and cold call outreach, nurturing relationships, and scheduling discovery calls with the marketing consulting team. As the VA gains experience and demonstrates consistent results, this role is expected to grow into a full-cycle sales position, eventually running discovery calls, presenting solutions, and closing new business independently.

The agency has struggled in the past to find sales hires who consistently meet call volume expectations and follow through on prospect management. They are fully committed to training the right person, what matters most is ownership, organization, and follow-through without needing constant oversight.

About the Client

This is a strategic marketing agency built on the belief that strategy comes before tactics, and that every team member plays an important role in client success. Their culture is collaborative, fast-paced, and focused on continuous improvement, with core values centered on integrity, intentionality, collaboration, being results-driven, and staying goal-oriented.

The agency is actively investing in AI-powered lead generation, sales automation, and standardized systems to improve efficiency and client experience, and this role is central to building out that pipeline from the ground up.

Key Responsibilities

Prospecting & Outreach

• Research prospects and build targeted lead lists
  
• Conduct outbound email and cold call outreach
  
• Verify contact information and maintain clean, accurate prospect data
  
• Research target industries to inform outreach strategy
  

CRM & Pipeline Management

• Maintain and update CRM records (Go High Level)
  
• Manage and update the sales pipeline
  
• Track and send follow-up reminders to keep prospects engaged
  
• Maintain and organize the prospect database
  

Appointment Setting & Sales Support

• Qualify leads and schedule discovery calls for the marketing consulting team
  
• Manage calendar coordination for scheduled appointments
  
• Prepare proposals and meeting materials
  
• Support sales reporting and pipeline visibility
  

Growth Path

• As experience and performance grow, take on full-cycle sales responsibilities, including independently running discovery calls, presenting solutions, and closing new business
  

Tools & Systems

• Go High Level (CRM)
  
• CallRail
  
• LinkedIn Sales Navigator
  
• Google Workspace (Calendar, Sheets)
  
• Microsoft Office
  
• Zoom, Loom
  
• Canva
  
• ChatGPT
  
• Teamwork
  

Requirements

• Prior sales, appointment setting, or lead generation experience preferred
  
• Comfortable with outbound cold calling and email outreach at consistent daily volume
  
• Highly organized with strong CRM hygiene and pipeline management habits
  
• Coachable and eager to learn new software and sales processes
  
• Strong independent judgment, able to take ownership without needing constant oversight
  
• Comfortable in a fast-paced, evolving sales environment
  

Non-Negotiables

• Excellent communication and responsiveness
  
• Strong organizational skills and attention to detail
  
• Accountability and ownership of assigned responsibilities
  

Benefits

Competitive salary commensurate with experience.

Opportunities for professional development and growth.

Work in a dynamic and supportive team environment.

Make a meaningful impact by helping to build and strengthen families across the Globe