Sales Development Representative (SDR)

OVERVIEW

The SDR is responsible for generating new business opportunities for StoreForce by identifying, contacting, and qualifying prospects from the assigned targeted list. You will interact with prospects through various communication channels including email, social media messaging, phone calls, and marketing events. You will support sales executives to manage leads through the sales pipeline by understanding the prospect’s business challenges and goals. As well as assessing sales opportunities, set up appointments, follow up on leads, and track progress toward sales goals. The SDR will respond to inquiries resulting from marketing awareness campaigns.

This role reports to the Sales Development Manager and is fully remote based.

WHAT YOU'LL DO

1. Prospecting

• Carry out inbound and outbound sales prospecting.
• Identify key decision makers and/or key influencers within a prospect’s organization as per defined Buyer’s Personas.
• Perform active outreach by email, various social channels, and phone calls by using available information.
• Draft effective personalized messaging to generate interest and start a two-way conversation with prospect.
• Set up all qualified meetings with Sales Executives.

 2. Data Management

• Maintain and manage assigned accounts by using in-house tools including intent data and CRM systems.
• Keep account profiles current by updating personas, contact information, store counts, and other relevant data.
• Use contact identification and cleaning tools for networking, new contact identification, and adding them to accounts.

 3. Research

• Research target prospects, identify key players, understand their pain points, and business goals.
• Stay up-to-date on market trends, competition, and industry developments.
• Proactively research prospect’s latest news, annual reports, publications, social media, and relevant StoreForce Resources, incorporating learnings into our CRM.

 4. Discovery and Demo

• Participate in discovery calls in support of the Sales Executives.
• Support Sales Executives by ensuring the demo system is tailored with proper demo content per prospect based on prospect discovery learnings.
• Participate remotely in Sales demos with Sales Executives as required.
• Collaborate with internal teams to build a strong understanding of retail prospect’s needs when preparing for a demo.
• Contribute to the demo process by providing recommendations for improvement.

5. Sales Support

• Generate sales collaterals on an as-needed basis to support Sales Executives by monitoring the industry trends and prospect feedback during Discovery and Demos.
• Support Sales and Marketing team with event participation, as required.

QUALIFICATIONS

Competencies Required:

• Team Interaction – Collaborates with others; genuinely enjoys being a part of a team and shows support and interest towards co-workers.
• Communication – Good oral and written communication skills; able to deliver clear and concise information; demonstrates the ability to adapt to the audience.
• Detail Oriented – Able to think and articulate in very simple terms; keen eye for detail and the ability to identify missing pieces; organized and able to prioritize multiple responsibilities.
• Initiative – Identifies what needs to be done and takes action; contributes new ideas; looks for ways to add value.
• Persuasiveness – Captures the audience; assertive yet flexible; listens and adapts message to provide sound reason and compelling argument to meet the needs or overcome objections.
• Problem Solving – Distinguishes between symptoms and causes; able to see multiple parts and the relationships in order to identify and resolve the root issue; generates alternative solutions.

EXPERIENCE / KNOWLEDGE

• Proven work experience as an SDR, Sales Account Executive or similar role, preferably in a SaaS organization.
• 3+ years' experience working in a retail environment.
• Strong communicator, with an ability to build relationships with prospects by phone, social networks, and email.
• Track record of achieving sales quotas.
• Ability to think outside the box when researching leads and finding new and creative ways to show how the StoreForce Solution can help the prospect achieve their goals.
• Tenacious – persistence to overcome obstacles.
• Articulate – able to address prospective clients’ concerns with clear and concise solutions.
• Experience working with Salesforce and LinkedIn Sales Navigator; Salesforce certification an asset.
• Microsoft Office Suite.
• Experience in retail and / or retail systems is an asset.

StoreForce is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. We are committed to the principle of equal employment opportunity for all individuals and to providing individuals with a work environment that is diverse and inclusive. This starts by welcoming and encouraging applications from all individuals including those with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. 

WHY WORK WITH US AT STOREFORCE

StoreForce is growing quickly – it’s the kind of place you can make a real impact. We thrive on change, collaboration, and trust; And are fueled by a mutual passion for Specialty Retail. At StoreForce you’ll have the chance not only to work with some amazing people, but also with some of the world’s best retail brands.

In addition to a generous uncapped commission scheme rewarding SDR performance, you will also benefit from the following:

• Genuine flexibility and autonomy
• A great place to learn and develop professionally 
• Healthcare cash-plan
• 25 days’ annual leave each year
  
• Salary sacrifice pension plan with 5% employer contribution
• Enhanced family leave policies
• A recruitment referral bonus scheme
• The ability to participate in tax free salary sacrifice schemes such as cycle to work
• Time off to actively support a charity/volunteer

*Speak with HR for full program details.

At StoreForce, we leverage AI tools to support a fair and efficient recruitment process. This may include AI-assisted resume screening to help identify top candidates and AI note taking during interviews. All hiring decisions are made by real people. AI is used only as a supplemental tool to enhance, not replace, human judgment.

We never accept or respond to speculative applications from third party recruiters and work only with preferred partners.