Sales Development Representative

 Posted 8 days ago
     
0-2 years experience
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AI Summary

The SDR is responsible for conducting high-volume outbound prospecting via calls and emails to secure qualified discovery meetings for Account Executives. They must manage the sales pipeline in a CRM and articulate the value of HR, payroll, and benefits services to SMB decision-makers.
ABOUT US
Pomelo is a boutique NYC-based recruiting agency that places the best talent with leading companies and startups across the globe. We enable hard-working and ambitious talent to work remotely from home, while gaining exposure into how the world’s top companies operate. We partner directly with leaders at these companies, fast-tracking exceptional candidates through the hiring process.

ABOUT THE ROLE
We are looking for an exceptional Sales Development Representative (SDR) to join a leading Utah-based HR company that makes it easier for small- and mid-sized businesses to employ people by streamlining payroll, employee benefits, HR, safety, and workers’ compensation services. 

As a SDR, you will be on the front line of this HR company's growth. Your mission is to connect with CEOs, founders, and HR leaders at high-potential companies, educate them on the ROI of partnering with the company, and secure qualified discovery calls for their Account Executives. This is a high-energy, metrics-driven role: expect 100-200 outbound calls and 40+ personalized emails per day with a target of 5+ sales-qualified meetings booked each week. 

LOCATION
Preference for in-person / hybrid at the Lindon, UT headquarters (395 W 600 N), although open to remote candidates.
 

KEY RESPONSIBILITIES​​​​​​

Outbound Prospecting & Lead Generation

  • Conduct high-quality cold calling, social selling, and email sequencing to SMB decision-makers across Utah, Arizona, Wyoming, and other target markets.
  • Craft personalized messaging that highlights the company's ability to cut admin costs, improve benefits, and reduce risk for growing businesses.
  • Qualify prospects against their Ideal Client Profile (industry, headcount, multistate payroll needs, desire for bundled HR/benefits) and book meetings on AEs’ calendars.

CRM & Pipeline Management

  • Log all activities, dispositions, and notes in Outreach (or similar) in real time.
  • Maintain clean data hygiene and ensure a seamless hand-off to Account Executives.

Product & Market Expertise

  • Master the service stack—payroll, health & supplemental benefits, HR compliance, safety, workers’ compensation—and articulate the value in clear business terms.
  • Stay current on Professional Employer Organization (PEO) industry trends, competitor positioning, and regulatory changes impacting employers.

Continuous Improvement

  • Exceed weekly/monthly activity and meeting quotas; track personal KPIs.
  • Share call insights and objection trends with marketing to refine campaigns.
  • Participate in ongoing sales training and peer call-coaching sessions.

QUALIFICATIONS
  • Bachelor’s degree in a relevant field, or equivalent education
  • Preference for (but not required) candidates with 1+ year in a BDR/SDR or other high-volume outbound sales role (software, HR tech, PEO, or staffing preferred)
  • Comfortable making high- quality outbound calls per day and navigating gatekeepers
  • Excellent verbal, written, and digital communication skills; strong business acumen
  • Experience with Outreach or a comparable CRM and sales-engagement stack
  • Self-starter, resilient, and eager to learn in a fast-growing, team-oriented culture
  • Located in, or willing to travel occasionally to, Utah-front-range markets


COMPENSATION & BENEFITS

  • Competitive base salary plus uncapped commission tied to meetings set and pipeline influence.
  • Employer-subsidized health plans and access to dental, vision, life & disability, 401(k), and more.
  • Generous PTO, paid holidays, and hybrid flexibility.
  • Ongoing professional development with sales experts.

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