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The Regional Sales Manager will lead and coach independent sales representatives while managing dealer relationships to drive growth across the Northeast territory. They will also collaborate with internal teams to align regional execution with national strategy and ensure accurate reporting and forecasting.
Job Details: Position Type: Full Time, Salary Range: Undisclosed, Position Overview
The Regional Sales Manager – Northeast will be responsible for managing and developing relationships with independent sales representatives and dealers across COE’s Northeast territories, including Maryland, Delaware, New Jersey, Pennsylvania, New York, Connecticut, Massachusetts, Rhode Island, Vermont, New Hampshire, and Maine.
This role will provide leadership, coaching, and support to sales reps while actively engaging with dealers to drive growth, strengthen partnerships, and expand COE’s presence in the Northeast.
This is a key leadership role within the sales organization. Reporting directly to the National Sales Manager, the Regional Sales Manager will play a critical part in succession planning and may be considered for broader responsibilities in the future.
Key Responsibilities
Sales Rep Management
Lead, coach, and support ~15–20 independent sales reps across the Northeast.
Conduct regular performance reviews, set targets, and ensure accountability to COE goals.
Travel with sales reps to dealer visits, providing strategic guidance and support.
Dealer Engagement
Build and maintain strong dealer relationships to expand COE’s market share.
Partner with reps to execute sales strategies tailored to regional opportunities.
Identify underperforming dealers and implement plans for improvement.
Strategic Leadership
Work closely with the National Sales Manager to align regional execution with national strategy.
Provide insights from the northeast territories to inform product development, promotions, and market positioning.
Represent COE at regional trade shows and industry events as needed.
Operational Excellence
Collaborate with internal teams (sales operations, marketing, product development, customer service) to support rep and dealer success.
Monitor KPIs including sales growth, territory penetration, and rep productivity.
Ensure accurate reporting and forecasting for the northeast territories.
Qualifications: Qualifications
7+ years of progressive sales leadership experience, preferably in office furniture or related B2B industries.
Proven success in managing independent sales reps and developing high-performing teams.
Strong dealer relationship management skills, with a track record of expanding accounts.
Excellent communication, negotiation, and presentation abilities.
Willingness to travel extensively throughout the Northeast.
Strategic thinker with succession potential for broader sales leadership roles.
Location
Flexible; preferred candidates will reside in or near a Northeastern U.S. market for proximity to the territory. Travel ~50%+
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