Regional Sales Manager

About Us

As a family-owned company, it’s the people who continue to make STIHL a successful, world-class brand.  Since revolutionizing the forestry industry in Germany with the first electric chainsaw in 1926, the STIHL name has remained synonymous with outstanding innovations, high-quality products and comprehensive service.

With competitive compensation, excellent benefits and exciting growth potential, it is a great time to join the STIHL team!

Why You’ll Love Working at STIHL:

• Competitive pay with multiple bonus opportunities and potential for annual merit increases
• Excellent health benefits including Medical, Dental & Vision Insurance
• Company-paid Life Insurance and Short & Long-Term Disability
• Robust retirement offerings including:
• A fully vested Pension Plan after 5 years
• A 401(k) with generous employer match
• Paid time off in addition to 11 Paid Holidays
• A strong culture of stability, community, and innovation
• Compensation: $100,000 - $110,000 per year. Actual compensation will depend on experience, qualifications, and internal equity.

About You

STIHL is seeking a Regional Sales Manager to cover our Mid-Atlantic Territory — a dynamic field leadership role where you'll build and mentor a high-performing sales team, own the growth of your territory, and serve as a key partner to dealers across the region.

This ideal candidate will need to live in or around Richmond, VA or be open to relocation.

Purpose

The Regional Sales Manager manages a subset of the branch field team and reports to the Sales Manager. Similar to the Sales Manager, the RSM manages a team of field staff and acts as the managerial contact for dealers. The RSM is responsible for growing the assigned territory, achieving assigned goals and initiatives, providing guidance and mentorship to assigned sales team, and monitoring and communicating branch and STIHL Inc. policies and procedures with dealers. This position is an outside sales position; the essential functions of this job will be completed remotely

Job Duties & Responsibilities

• Directs staffing and training/coaching to ensure performance within the assigned region to maximize sales in each territory through field sales team.
• Manages relationship with large dealer groups at the corporate level. 
• Helps plan, coordinate, and attends training (STIHL U and dealer/commercial customer-specific training).
• Performs sales analysis and assists with implementation of promotions and sales strategies (IMP, specials, etc.). Provides routine reports regarding the region’s performance.
• Assists and supports field sales team initiatives as assigned (new dealer development, market analysis, BER, EDGE, etc.).
• Plans, coordinates, and attends regional and branch sales meetings, dealer incentive trips. Attends and supports STIHL at various regional trade shows and dealer events to promote company, products, and services.
• Maintains sales relationships between dealers/customers and field sales team; assists Territory Managers in marketing promotions and targeted product sales.
• Conducts daily administration tasks (responding to emails, follow up, scheduling, assisting TM/TSS in their daily task etc.).
• Analyzes and controls field sales team reporting (CRM visit reporting, Outlook calendars, monthly field reports, territory intelligence reports as requested and budgetary requirements).
• All other duties and responsibilities as assigned.

Specifications

• BA/BS in Business, Marketing or related field is preferred
• Valid Driver’s License required
• Demonstrated leadership ability
• Computer skills including proficiency in MS Office and web-based programs
• Demonstrates effective time management
• Willingness for extended overnight travel
• Strong presentation skills
• STIHL TM experience strongly preferred