Regional Sales Director DACH

About Dawnguard

Dawnguard’s mission is to redefine cybersecurity with a platform that enables true shift-left security—from day zero to day 10,000. 
We embed security directly into system architecture, before a single line of code is written. Our AI-powered platform automates design validation and generates production-ready Infrastructure as Code (IaC) across AWS, Azure, and GCP. 

At Dawnguard, we believe security should be proactive, collaborative, and cloud-native. We’re rewriting the DNA of cybersecurity—driven by curiosity, integrity, and resilience. 

We start with real customer problems—no tech for tech’s sake. We speak with honesty, even when it’s hard. We think independently, challenge assumptions, and welcome bold ideas that push us forward. We break things to understand them, then build something better. And when we see a problem, we own it. 

If that sounds like you, let’s talk. 

The Role

We’re hiring a Regional Sales Director to build Dawnguard’s DACH regional revenue engine from the ground up. This is a player-coach IC role: you’ll strategize, pipeline, prospect, negotiate, close, and expand accounts. You’ll collaborate closely with our Product Marketing Manager and Head of Customer Success, but you will own the sales cycle end-to-end. Critically, you will drive and adapt sales strategies for the DACH market, tailoring pitches, pricing models, and compliance context while keeping a unified pipeline.

Responsibilities

• Open and close DACH Enterprise and Large Enterprise deals (EUR 50K to 150K+ ACV) through outbound to your existing buyer network and warm intros from our CTO’s DACH network.

• Run the three meeting motion: Discovery, Economic Buyer introduction, Mutual Evaluation Plan working session. Proofs of Value only start with an Economic Buyer signed Mutual Evaluation Plan that names decision day, success criteria, and pricing range.

• Sell against the NIS2 Umsetzungsgesetz compliance window. Many DACH buyers are mid cycle. The continuous compliance evidence pack is the message that lands.

• Carry 4 to 5 concurrent Proofs of Value at full productivity.

• Build pipeline through CISO, CIO, Security Architect, and Head of Cloud Security relationships at DACH Enterprise accounts running multi cloud Azure, AWS, or GCP with active modernization programs.

• Use the cloud marketplace to sell motion to compress procurement on Large Enterprise deals where buyers have unspent commit

• Maintain HubSpot discipline. Every Stage 3+ deal has a named Economic Buyer, a forecast category, and a procurement path field.