Regional Head of Marketing, APAC

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How will you make a difference to PMI?

We are looking for a Regional Head of Marketing, APAC who is responsible for strategically executing the regional marketing strategy and plan; provides a consistent approach, for improved brand impact and efficiency, to realize PMI ambition and regional growth plans; collaborates with regional and country business teams and marketing teams; integrates activities to generate profitable sales and volume growth in products and experiences and builds strong customer relationships.

What you’ll bring to the role:

• Assist in the execution of regional marketing strategy and development plans to generate regional revenue and drive conversions.  Working collaboratively with Brand & Product Marketing to activate programs in the region.
• Identifies regional growth opportunities, customer segment trends, and relevant competitive activities that influence customer development performance. Adopting a growth mindset for continual improvement of campaigns to drive performance marketing, working closely with the Growth Marketing Manager and other cross functional leaders
• Establish sales enablement activities, leveraging marketing and product management for consistent customer engagement, and support for new sales pipeline growth with the sales teams.
• Managing direct agency relationships as applicable in the design and implementation of campaigns localized to regions.
• Serve as the central point of contact for regional marketing for the assigned region, and escalation to the Regional MD. Supporting the regional business team to customize assets to reflect the local market.
• Provide line management support Regional Marketing, coaching, developing, guiding, and being a point of escalation.
• Define the activities that are locally meaningful, establish awareness of PMI, and focus on lead generation.  Contribute to the identification of priorities across regions that positively impact PMI.
• Develop KPIs and goals aligned with performance marketing metrics, track marketing performance, and develop reports against established goals and objectives; recommend adjustments. Provide proactive data analysis for regional recommendations on trends and future opportunities.  Working with the Growth Marketing lead and PMI analytics team.
• Establish regional marketing operational processes to migrate from ‘growth’ to ‘in life’ approaches aligned to outcome-focused metrics, including field marketing support setup and team coordination.  
• Develop and maintain detailed knowledge of PMI strategy, current and emerging solution capabilities, and strategic direction for advocacy efforts and team capabilities.
• Working alongside Marketing teams on new activities, to develop and sustain strong relationships with business teams and stakeholders at a global scale. Adopt Marketing Technology and Operations processes and governance, to the extent it is relevant.

Role Qualifications:

• Bachelor’s degree in marketing or equivalent, MBA preferred.
• Minimum of 10 years of marketing experience; regional or global experience required.
• Experience working in a sales environment in a growing global organization or similar product environment.
• Ability to develop high-level marketing strategies.
• Solid understanding of the technical, financial, and operational elements of the organization
• Track record of successful vendor management
• Ability to effectively collaborate across the organization as well as with external partners
• Knowledge of marketing and relationship management tools and techniques with the ability to present and apply them in an association environment and externally on senior management and top executive level.
• Excellent interpersonal and teamwork skills, including demonstrated team-based operational and strategic results, with the ability to lead, retain, and progress staff.
• Experience working in an agile, dynamic, and customer-centric environment.
• Excellent communication, collaboration, presentation, and negotiation skills
• Proficiency in the business language- English.
• Possible travel up to 25%.

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