Regional Digital Marketing Manager (EMEA)

Crimson Education is the world’s leading college admissions consulting firm, with over 1,490 Ivy League offers and 2,410 to the US Top 15. We help ambitious students gain admission to the world’s top universities through expert-led guidance and proven, data-driven strategies. Crimson students are 7x more likely to get into the Ivy League than their peers. We were recently featured on the front page of the Wall Street Journal.

Crimson is the only college admissions consultancy that brings together:

• Former Ivy League and Top 20 admissions officers to rigorously review and refine applications

• Professors and PhD teaching fellows from leading universities to guide students through original, independent research — with pathways to selective peer-reviewed publication or conference presentation

• Past ISEF winners and judges who coach students to compete for state, national, and international science fair awards

• Capstone project mentors who help students design and scale leadership initiatives with real-world impact, measurable outcomes, and credible external validation

We’re backed by leading VC firms, including Tiger Global, Heal Partners, IceHouse Ventures, and Movac, and recently closed a USD $40M Series D funding round at a USD $640M valuation. We now operate across 21 markets worldwide, including the US, Canada, UK, Singapore, Japan, Hong Kong, Australia, and New Zealand.

The Role

We're looking for a Regional Digital Marketing Manager to own paid acquisition for the EMEA region. Reporting to the Senior Regional Digital Marketing Manager and sitting within the Global Performance Marketing team, you'll take strategy through to hands-on execution — building and optimizing campaigns, working with local country managers, and helping shape how the region scales. This role suits someone who can operate independently, bring ideas from concept to launch without heavy oversight, and thrive in a fully remote, fast-moving environment. Some overlap with EMEA working hours is required to support collaboration with UAE and England-based teammates.

This role does not offer visa sponsorship. Candidates must already have the legal right to work in the country where this role is based.

What are the main responsibilities for this role?

Campaign Strategy & Execution

• Develop, plan, and execute paid digital marketing strategy for the EMEA region, collaborating closely with country managers and local marketing teams.

• Launch and manage paid campaigns across Meta and Google (Search, Performance Max), with a secondary channel in either Microsoft Ads or TikTok Ads.

• Manage budgets and allocation across markets to hit lead generation and enrollment targets.

• Design and run A/B tests to continuously improve campaign performance.

Tracking & Process

• Maintain clean tracking and attribution in line with global processes and standards.

• Work with CRM tools to track leads through to revenue.

• Contribute to and help refine global digital marketing best practices as the region matures.

Analysis & Reporting

• Analyze campaign performance, A/B test results, and revenue outcomes to surface optimization opportunities.

• Compile and present analytics reports to regional and global stakeholders.

Global Collaboration

• Work closely with the Senior Regional Digital Marketing Manager and global team members across time zones to align regional execution with broader business objectives.

• Share learning and channel expertise across markets to support the wider Global Performance Marketing team.

What skills and experience are required?

•  3–6 years of experience running paid digital advertising campaigns, ideally including hands-on Meta and Google Search/Performance Max experience.

• Comfortable working with at least one of Microsoft Ads or TikTok Ads, or open to developing depth there.

• Excellent written and verbal English communication skills, with experience working across international, cross-time-zone teams.

• Strong analytical and problem-solving skills, with the ability to translate campaign data into clear, actionable recommendations.

• A self-starter who can take a strategy from idea to execution independently, without needing significant hand-holding.

• Growth mindset and comfort operating in a fully online, fast-paced environment.

• Experience with HubSpot, Salesforce, or a similar CRM preferred.

Bonus if you have:

• Experience supporting UAE or UK-based stakeholders specifically.

• Experience working across different time zones.

• Familiarity with AI tools as part of your day-to-day marketing workflow.

Why work for Crimson?

• Rapidly growing start up, with a flexible working environment where you will be empowered to structure how you work

• Limitless development and exposure - our internal promotions/role changes made up 33% of all recruitment last year

• $1000 individual training budget per year, we love to ‘Level Up’ (it’s one of our core values)!

• Psychologist on staff

• Insightful fireside chats and workshops to help support our high-performing and ambitious team

• Radical Candor is a feedback approach we live by

• We’re a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely!

If you're passionate about growing in a fast-paced, collaborative environment and want to work with cutting-edge technology, then we'd love to hear from you!

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