Digital Marketing Coordinator

Department: Corporate

Employment Type: Full Time

Location: Remote - USA

Compensation: $60,000 - $70,000 / year

Description

Key Responsibilities

• Manage day-to-day website updates, including provider information, location pages, content, and clinic details. 
• Support website enhancements and updates in Webflow. 
• Support the website's technical roadmap, including ongoing updates, enhancements, and optimization initiatives. 
• Coordinate website and digital marketing projects across Marketing, IT, cross-functional teams, and external partners. 
• Manage project timelines, requirements, and implementation to ensure initiatives are completed accurately and efficiently. 
• Provide general support across digital marketing initiatives and identify opportunities to improve the digital customer experience. 

• Support SEO/GEO reporting and identify opportunities to improve organic and local search visibility. 
• Review and optimize website and blog content for SEO, relevance, and performance. 
• Execute on-page SEO and content optimizations in partnership with agency partners. 
• Manage Google Business Profiles, including business information, hours, services, and regular posts. 
• Manage local listings across Moz, Yelp, Facebook, and other relevant platforms. 
• Ensure accurate and consistent clinic information across the website and local digital platforms. 
• Support ongoing SEO and local search initiatives across SkinSpirit markets. 

• Monitor website and marketing channel performance, including traffic, conversions, conversion rate, bounce rate, and other key KPIs. 
• Compile and maintain regular digital marketing, website, and SEO reporting. 
• Translate performance data into actionable insights and optimization opportunities. 
• Support the broader marketing team with reporting, analysis, research, and other day-to-day marketing needs.

Skills, Knowledge and Expertise

• 1–3 years of experience in digital marketing, marketing operations, website management, SEO, or related fields. 
• Strong interest in digital marketing with a willingness to work across a variety of channels and initiatives. 
• Basic understanding of SEO, website content optimization, and local search best practices. 
• Strong attention to detail and a high level of accuracy, particularly when managing website, provider, and location information. 
• Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines. 
• Comfortable working with data and using performance metrics to identify trends and opportunities. 
• Strong written and verbal communication skills, with the ability to collaborate effectively across teams and with external partners. 
• Ability to learn new technologies and platforms quickly and work independently to execute recurring digital marketing tasks. 
• Experience with website CMS platforms, Webflow, Google Analytics/GA4, Google Search Console, Google Business Profile, Moz, or similar tools is a plus. 

• Prolonged periods of sitting at a desk and working on a computer 
• Occasionally stand, walk, use hands and fingers, handle or feel, reach with hands and arms, climb or balance, stoop, knee, crouch or crawl, talk and hear 
• Occasionally lift and/or move up to 20 pounds 

Benefits