Product Marketing Manager

Job Summary

The Product Marketing Manager plays a central role in how Bugcrowd brings new products, features, and platform capabilities to market. This role sits within the Marketing team and reports into Brand, partnering closely with Product, Engineering, Growth, and Revenue teams to shape messaging, support launches, and turn technical depth into clear, credible stories for customers. It's a hands-on role for someone who can create clarity in ambiguity, bring structure to complex work, and move ideas from insight to execution. Success in this role requires strong judgment, thoughtful collaboration, and the ability to make complex ideas clear and compelling.

Essential Duties & Responsibilities

• Own and support launches for new features, product updates, and select platform capabilities, including launch planning, audience definition, messaging development, and cross-functional coordination.
• Develop messaging and evolve our positioning for assigned product areas, translating technical capabilities into clear customer value and distinct stories that resonate in the market.
• Conduct customer and market research through interviews, win/loss analysis, competitive intelligence, community listening, and hands-on product exploration.
• Create enablement materials for the Sales team, including launch briefs, battlecards, FAQs, pitch support, and internal guidance.
• Partner cross-functionally with Product, Engineering, Design, Brand, Growth, Sales Enablement, and Customer Experience to keep initiatives moving from planning through launch.
• Monitor competitive activity and market trends, and share insights that inform launch strategy, positioning, and broader product marketing recommendations.

Education, Experience, Knowledge, Skills, and Abilities

• 3+ years of product marketing experience, ideally in B2B SaaS, cybersecurity, or another technical category.
• Demonstrated experience supporting product launches or major go-to-market initiatives from planning through execution.
• Strong writing and communication skills, with the ability to translate technical concepts into clear, credible messaging for a range of audiences.
• Ability to conduct and synthesize customer, product, and market research into actionable insights and recommendations.
• Strong project management, prioritization, and cross-functional collaboration skills, with the ability to move work forward independently.
• Experience marketing technical products, cybersecurity solutions, or offerings for highly regulated industries is preferred.

Working Conditions & Physical Requirements

The ideal candidate must be able to complete all physical requirements of the job with or without reasonable accommodation.

Sitting and / or standing - Must be able to remain in a stationary position 50% of the time

Carrying and / or lifting - Must be able to carry / move laptop as needed throughout the work day.

Environment - remote, work-from-home 100% of the time.

Pay Range Disclosure

The base pay range for this role takes into account the wide range of factors that are considered in making compensation decisions, including but not limited to Qualifications, Geographical Location, Education/certifications, Experience, Skill Sets, Training, and other business and organizational needs. 

At Bugcrowd, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range for the position of Product Marketing Manager is: $83,200 - $110,000.

This position may also be eligible to participate in a discretionary bonus program or commission plan, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.