Principal Product Marketing Manager — Rovo Studio & Agents

Overview

AI agents are reshaping how teams work — but most organizations are stuck between excitement and execution. Atlassian's Rovo Studio is the only platform that combines agent creation, cross-product orchestration, enterprise governance, and the Teamwork Graph inside the system of work customers already use.

We're looking for a Principal PMM to own the core Studio experience positioning and drive the messaging that makes Atlassian impossible to ignore in the agentic AI conversation — in the market, in the field, and inside every customer's workflow.

Working at Atlassian

Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity.

Responsibilities

Positioning & Messaging

• Own foundational positioning for Rovo Studio's core building experience — the "prompt-to-solution" story that connects agent creation, automation, and app building into one narrative.

• Partner with Product on the foundational prompt experience, ensuring the marketing narrative and product experience reinforce each other.

• Develop and maintain messaging frameworks that land with enterprise buyers, IT admins, and knowledge-worker "makers" alike.

• Advance the agentic AI narrative through thought leadership, analyst engagement, and cross-portfolio campaign contributions.

Awareness & Market Narrative

• Partner with the team to evolve the AI Pitch Deck and analyst briefing materials, ensuring Atlassian's agentic story stays ahead of Salesforce Agentforce, Microsoft Copilot Studio, and emerging competitors.

• Contribute to marquee content — ebooks, whitepapers, op-eds — that establish Atlassian's POV on enterprise agentic AI.

• Support analyst report placements (Forrester Waves, Gartner MQs, IDC MarketScapes) with compelling proof points and differentiated positioning.

• Translate positioning into campaigns that move builders from first-agent creation to enterprise-grade orchestration.

• Create enablement assets (pitch decks, battlecards, demo scripts) that give sellers confidence to lead with the agentic AI story.

Cross-Functional Partnership

• Work closely with Technical PMM on technical frameworks, reference architectures, and developer-facing content.

• Collaborate with Collections PMMs to ensure agent messaging coheres across Jira, Confluence, JSM, and Bitbucket use cases.

Compensation

At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. We follow consistent hiring practices and account for each candidate's skills, knowledge, and experience when setting base pay within the range.

Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

This role may also be eligible for benefits, bonuses, commissions, and equity.

Pay Ranges

In The United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:

Zone A: $179,100 - $233,825

Zone B: $161,190 - $210,443

Zone C: $148,653 - $194,075

Qualifications

• 12+ years of B2B product marketing experience, with significant time on technical platform or developer/IT-persona products.

• Deep fluency in AI/ML market dynamics — you can articulate the difference between copilots, agents, and autonomous workflows, and you know where the market is headed.

• Proven ability to build category-level narratives that shift market perception, not just describe features.

• Enterprise positioning chops — you've crafted messaging that resonates with CIOs, IT leaders, and technical evaluators at scale.

• Strong cross-functional leadership — you influence product roadmaps, align sales enablement, and drive cohesion across multiple PMM pods without direct authority.

• Analyst relations experience — you've briefed analysts, shaped report placements, and used competitive intelligence to sharpen positioning.

• Comfort with ambiguity and speed — the agentic AI space moves fast; you thrive when the playbook is still being written.

Benefits & Perks

Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits.

About Atlassian

At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.

We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.

To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.

To learn more about our culture and hiring process, visit go.atlassian.com/crh.

In line with local law, identity verification (which may include use of biometric data) is a condition of employment with Atlassian for employment fraud purposes.