Performance Marketing Manager (China)

Acquisition ownership & growth strategy

• Translate market knowledge into a clear channel roadmap: what to run, where, why, and with what target metrics.

• Own Paid Search in China: structure, keywords, landing pages, budgets, bidding strategy, and reporting.
• Launch and optimize campaigns on relevant China ad ecosystems (based on product fit): Baidu, 360, Shenma, Toutiao/Bytedance, Tencent, etc.
• Collaborate with design/content to produce high-converting ads and landing pages.

• Define SEO strategy for China: topic clusters, landing page plan, competitor gap analysis, keyword priorities.
• Partner closely with China Content Manager: turn strategy into execution while you own outcome metrics (traffic quality, signup/purchase conversion).
• Identify technical/UX localization improvements that raise China CR% and reduce funnel drop-offs.

• Identify and scale acquisition through native channels (depending on market reality): Zhihu, WeChat ecosystem, Bilibili, forums/communities, KOL/KOC collaborations, developer communities, etc.

• Maintain a clear view of competitor positioning, pricing tactics, channel mix, and messaging in China.
• Bring competitor-informed playbooks and adapt them to our product and brand.
• Monitor regulatory/market changes affecting proxy/scraping usage and marketing feasibility.

• Work with Product/Dev to ensure China users have a smooth journey (payment, onboarding, docs endpoints, tooling expectations).
• Align with Sales/CS on ICP targeting and feedback loops for lead quality and user objections.

• Deep understanding of the China digital marketing ecosystem and how to acquire users via native channels.
• Proven track record scaling performance marketing in China (Paid Search and/or other paid channels).
• At least 3 years of experience marketing proxy / VPN / scraping / cybersecurity / developer tools / SaaS (or closely related tech).
• Ability to build growth plans based on data, run experiments, and optimize funnel conversion end-to-end.
• Strong analytical skills: can define KPIs, build reporting, and make decisions based on results.
• Fluent Mandarin and strong working proficiency in English (written and verbal).
• Comfortable operating independently in a fast-paced international environment.