The specialist will own the end-to-end strategy, execution, and optimization of paid search and social media channels. They are responsible for connecting marketing activities to business outcomes through rigorous reporting and data-driven decision-making.
Castle Automotive Group runs 17 dealership rooftops across Illinois and Indiana. We're a data-driven, digitally mature group. We use Snowflake, BigQuery, Looker Studio, and Power BI to hold marketing accountable, and we expect the same standard from every channel we run.
We're hiring a Paid Search & Social Specialist to own both channels end-to-end. Not manage vendors who run them. Not assist a larger team. Own them — strategy, execution, optimization, reporting, and continuous improvement.
If your best work happens inside the platforms and you can connect what you're doing there to actual business outcomes, keep reading.
WHAT YOU'LL OWN
Paid Search
Google Ads and Bing Ads strategy and execution across new inventory, used inventory, fixed ops, and conquest campaigns
Keyword architecture, match type strategy, negative keyword management, and bid logic
GA4 and GTM tracking — pixel/tag implementation, conversion event configuration, data integrity
GA4 and GTM literacy: you understand how conversions are configured, where data breaks down, and how to fix it
Post-iOS 14 attribution fluency: you can explain the gaps and demonstrate you've adapted your workflow
Strong analytical instincts: you move between platform data and business outcomes without losing the thread
Independent operator: you don't need a team around you to execute — but you communicate clearly when you do
NICE TO HAVE
Experience with AI-driven search advertising surfaces (Performance Max, SGE, AI Overviews, conversational retrieval)
Familiarity with dealership CRM platforms (CDK, Reynolds & Reynolds, VinSolutions)
Experience managing paid media across multi-location or franchise environments
Comfort with Looker Studio, Power BI, or similar reporting/dashboard tools
TikTok Ads, YouTube Ads, or other paid channel experience
WHAT YOU WON'T FIND HERE
A role where vanity metrics pass for performance — we measure things that move business
A siloed job with no line of sight to sales outcomes — we connect every channel back to the floor
A team that ignores AI tools — we're actively building AI-assisted workflows and expect the same curiosity from this hire
COMPENSATION & BENEFITS
Competitive base salary: $70,000–$90,000 depending on experience
Remote-friendly; IL/IN preferred but not required
Salary Range: $70-90K Compensation will be based on performance and experience; pay ranges may vary from the displayed amounts
To learn more about us, visit: https://jointeamcastle.com/ We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
“I was the first applicant for a remote marketing position that got listed on the company website the same day I applied. Had an interview within 48 hours!”
— Sarah J.
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Marketing Manager
★★★★★
Verified
